Amazon Handmade is where you can sell your handcrafted products to customers around the
world. Amazon uses an application process to screen new sellers for the Handmade category, to
ensure that customers are able to buy with confidence.
Amazon Handmade stores are available in the following regions:
North America: United States of America, Canada, and Mexico
Europe: United Kingdom, Germany, France, Italy, and Spain
Amazon Handmade benefits
We have a Maker application and audit process to ensure we are building a shop of
genuinely handcrafted goods.
Joining Amazon Handmade, creating your shop, and listing products are free. When you
make a sale, Handmade will deduct a referral fee, which may be a flat
percentage of your total sale or a per-item-minimum fee. No transaction fee or processing
fee will be charged.
Amazon Handmade offers a custom profile for your goods. Your maker profile comes with a
custom URL to make it easy for you to refer customers to your store or find it directly on
the Amazon site.
Note: Approval to sell in the Amazon Handmade store comes with a waiver
of the Professional selling plan fee, which is activated after you have been approved to
sell in Handmade. There is no per-item listing fee.
Amazon Handmade program eligibility
the Explore selling programs
page to see Handmade-specific
Independent makers, working alone or preferably, with fewer than 20 friends, family
members, or employees to create products
Collaborative groups – cooperatives, nonprofits, or charities
Cooperative – a group of makers united to meet their common economic, social, and
Non-profit Organization (NPO) – groups dedicated to furthering a particular social
cause or advocating for a shared point of view
Non-government Organization (NGO) – groups dedicated to furthering a particular
social cause or advocating for a shared point of view that operates autonomously of
Social enterprise – organizations with the goal to empower and support collectives
and communities of makers making one-of-a-kind, handmade products. For example, a
social enterprise organization creates one-of-a-kind designs and works with
communities of makers across their region to help with the creation and production of
their final product.
Note: Collaborative groups must supply a
link to a website or other online documentation containing information about your
Your participation in Amazon Handmade is
subject to Amazon’s approval. For additional information on Amazon Handmade terms and
conditions, see Amazon Handmade: Terms and conditions
Amazon Handmade product eligibility
All products listed for sale in the Amazon Handmade store must comply with the following
Products must be designed and produced by you, your small group of family
members/employees (20 or fewer is preferred).
Production methods using hand tools and light machinery are allowed if used by
individuals in their home, studio, or workspace. However, mass production using assembly
lines or automation technology is not allowed.
Hand altered, pre-made items are acceptable. For example, application of your own
designs to drinkware, tea towels.
Upcycling, or taking a used item and improving its value through refinement or upgrade
is allowed. For example, painting or refinishing a table.
Repurposing, or taking an item and using it or its component parts or pieces for
something entirely new or different, is allowed. For example, creating bowl out of an old
vinyl record or pillow covers from vintage rugs.
The following options are prohibited in Amazon Handmade:
Outsourcing of product production
Drop-shipping of products
Reselling products by third parties
Digital and downloadable products, food and grocery items, and electronics
Live plants, other than ‘air plants’ which may be included with hand-crafted planters or
Raw materials and crafting supplies, unless included as part of a Do it Yourself (DIY)
kit or crafting supplies that have been made by you (yarn, felt) or hand-altered by you
(dyed material, yarn).
See Amazon Handmade: Category listing policies and
requirements for category-specific limitations and eligibility criteria.
Apply to sell in Amazon Handmade
Note: You must have an existing Seller Central account before you can
apply to sell in Amazon Handmade.
Before you can begin selling your items in the Handmade store, you must go through our
application process and be approved. To apply, click here.
Our simplified application process requires
the following information:
Name and email
Information on your production design and production processes: Applications that do not
contain details of your production processes will not be accepted.
Pictures of your work: Images must clearly show your business name, logo, or business
Note: Including a URL to any existing site, where you may be
selling your hand-crafted items, as well as relevant social media links will help us in
making an informed decision on your application. Your application will be reviewed and an
associate may reach out to you to confirm details or request additional information.
Confirm application acceptance
Initial application approval is
regional. Once your application to sell in Handmade is accepted in North America, extending
your reach to Europe requires the creation of a new selling account for that region.
However, you do not need to seek approval to sell in different regions. Your current
approval can be extended from one region to the next. See Amazon Handmade: Expand your handmade business to other regions
receive a notification from Amazon indicating your acceptance or rejection to sell in
Handmade. However, you can confirm your ability to list in the Handmade store by:
Going to Settings > Account Info. Under
Your Services, on the left-hand side, you should see
Hovering over Settings, you should see an option for
Maker Profile towards the bottom of the list.
Your Amazon Handmade maker profile
maker profile page as a place to tell customers about yourself and the products you make.
The information you share on this page will be visible to customers on Amazon and should
only represent you and your business. For more information, see the video on Amazon Handmade: Maker
profile or go to Amazon Handmade: Maker profile Help
Listing Amazon Handmade products
If you are currently selling handmade products in a different
category on Amazon, and those products meet the Amazon Handmade criteria, you can re-list
them in Amazon Handmade after you register. For more information, see the video on List your first handmade
product or go to Amazon Handmade: List your products Help page.
Visit following pages for more tips about creating great product listings:
Shipping Amazon Handmade products
After you have added your items, learn more about how to manage your Handmade business,
including managing your orders and increasing sales.
Growing your Amazon Handmade business
you have your business up and running, you may be interested in reviewing suggestions from
Amazon Handmade on increasing your discoverability and sales. See Get started with Amazon Handmade for additional information.
announcement and press releases
Makers conducting their own PR activities,
either independently or through a contracted agency that include any mention of Amazon or
Amazon Handmade, should engage our Amazon Handmade PR team to review their content two-weeks
prior to issuing an announcement or press release. Contact Handmade support via Contact
us and they will connect you with the Handmade PR team.
Send a draft of your
release in a Word document, which may also be routed to and reviewed by other Amazon
stakeholders as appropriate. A Handmade PR representative will get in touch with