Frequently asked questions and answers about the Amazon Business Seller program and features.
The Amazon Business Seller program helps you grow your business-to-business sales on Amazon. As an Amazon Business seller, you receive benefits to help grow your sales to business customers, including the ability to offer products visible only to business customers, differences in search functionality to make it easier for business customers to find your products, and pricing and payment features that simplify buying from you in larger quantities.
The Amazon Business Seller program allows sellers to cater to the specific requirements of business customers by providing features optimized for business-to-business transactions.
Sellers who have the capability to fulfill the following requirements of business customers.
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Amazon Business customers have completed the business account registration process and have been verified as businesses.
Sellers are expected to conform to a high performance bar. Business sellers must exceed all existing performance thresholds, as shown in the table above. We may establish additional performance requirements specific to business sellers in the future. You can view your current performance in the Account Health section in Seller Central.
Business seller fees are the same as the fees for a professional selling plan with Amazon. Sellers are required to have a professional selling plan to participate in the Amazon Business Seller program, and the associated monthly subscription fee of $39.99 and other selling fees, such as referral fees (which vary by category), apply. See the Selling on Amazon Business Fee Schedule for more information.
For a limited time, sellers participating in the Amazon Business Seller program pay no additional monthly program fee to participate. For more information on fees, please see the Selling on Amazon Fee Schedule.
We may implement fees specific to the Amazon Business Seller program in the future.
You may opt out of the Amazon Business Seller program at any point. Please click here to opt-out. This only removes the business-to-business-specific features in your Seller Central account, and does not cancel or impact your Professional seller account and you can continue selling on Amazon.
Yes. A seller's FBA inventory can be used to fulfill orders.
Yes. The Fulfillment by Amazon Fee Schedule applies to business orders fulfilled by Amazon.
The overall functionality of Seller Central will not change. You will begin to see new business-to-business features in Seller Central. The Seller Credentials program feature is currently available, and in the coming months you will continue to see new features.
Add business-to-business products using the same process you use to add products in Seller Central. Learn more.
Business-to-business products are managed in Seller Central. Information about products, such as price, product description, and images, can be edited or updated from Seller Central by completing the following steps:
You can identify business orders in Manage Orders or in Order Reports.
In Manage Orders:
In Order Reports:
Business transactions are listed in the is-business-order column.
Your credentials, which are only visible to business customers, are showcased on your Seller Profile page as well as on Offer Listing pages and detail pages that accompany your offers.
By participating in the Seller Credential Program, sellers can distinguish themselves to Amazon business customers, many of which are tasked with meeting quality sourcing objectives and corporate social responsibility goals.
Amazon is not a certifying body, nor does Amazon provide assistance to obtain credentials. Sellers are expected to determine their own eligibility requirements for a credential and how best to obtain the appropriate supporting documentation, depending on the credential. A starting point for each credential is provided in the Amazon Business Glossary.
Follow the instructions in Become a Credentialed Amazon Business Seller to choose from a list of credentials to claim (assign to yourself) and provide the necessary supporting information. Depending on the credential, you will need to provide a picture of a physical certificate, or a business identifier number (such as a DUNS Number).
Credentials will be exposed to customers throughout the customer's shopping experience. Additionally, a list of each seller's credentials will be displayed prominently on the At-a-Glance page.
Seller credentials are only visible to Amazon business customers and business sellers.
The credentials are generally chosen based on general business relevance to a significant portion of businesses, the ability of an individual to verify a credential, and direct feedback from Amazon business customers and business sellers.
Generally, sellers need to provide information that would allow a buyer to independently verify that a seller has been awarded a credential. All credentials must be issued and/or registered under a reputable third-party entity, such as an accredited or authoritative certifier or government entity. Sellers provide proof of issuance in the form of a physically issued documentation (digital image) or a reference to a third-party entity's site (when available).
Though the type of information provided depends on the particular credential being claimed, sellers should be prepared to have the following types of information available:
Provide direct feedback and recommendations regarding seller credentials by selecting Tell us about your credential on the Credentials and Certifications page (from Seller Central, select Settings, then Your Info & Policies).
Information about particular credentials can be found in the Amazon Business Glossary.