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This article applies to selling in: United States

Monitor feedback and performance

Monitoring seller feedback and performance is essential to your success while selling on Amazon. To understand and manage seller feedback, open the links under Seller feedback help pages section below that offers knowledge on how to handle feedback received from buyers and best practices for identifying and resolving potential problems that can lead to negative feedback.

What is seller feedback?

Seller feedback enables buyers purchasing products from sellers to provide feedback comments and rating regarding their order experience. Feedback is provided by buyers from the ‘Orders’ page, by clicking first on the specific order, followed by the link ‘Leave Seller Feedback’.

Note: Buyers can submit only one feedback per order. They have 90 days from the order date to leave their rating and comments.

Why is seller feedback important?

Seller feedback reflects buyers’ experience of the products purchased from you. It serves as a reference point to take corrective actions on your fulfillment practices, thereby improving the post-order experience of buyers, and helps buyers make guided purchasing decisions.

What is the difference between a product review and seller feedback?

Product reviews provide a description about the quality of the product, its function or usefulness. Seller feedback covers the experience provided by the seller from whom the product has been purchased, in terms of reliability, quality, and overall fulfilment experience.

Buyers can submit product reviews here.

Seller feedback help pages

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