We recently made updates to the Seller Fulfilled Prime requirements in the U.S. to improve the delivery speed that Prime customers expect, regardless of fulfillment channel. The new requirements went into effect on February 1, 2021. The new requirements include:
Here are some of the tools and features available now that can help you achieve faster delivery speeds:
Delivery Speed metrics
Meet Delivery Speed targets for <=One-Day and <=Two-Day delivery promises. The delivery speed metrics measures the percentage of customer page views that displayed a one or two-day delivery promise when your SFP offer was the featured offer, regardless of whether a purchase was made.
The targets for SFP delivery speed metrics are below, and also visible on the Seller Fulfilled Prime Performance dashboard.
Delivery speed targets from February 1, 2021 through at least December 31, 2021:
|One-Day or less product detail page views (%)||20%||5%|
|Two-Day or less product detail page views (%)||55%||30%|
Sellers enrolled in SFP are required to operate and ship out Prime products six days a week, including either Saturday or Sunday operation. Customer page views occurring Friday after cut-off time or Saturday before cut-off time will be expected to ship on Saturday.
Tip: Ensure you are using a shipping service that can pick-up and scan the package over the weekend.Weekend delivery
Sellers enrolled in SFP are required to deliver standard-sized Prime products six days a week, including either Saturday or Sunday delivery.
You can review and update your weekend pick-up and delivery settings using Order fulfillment settings. We recommend that you use shipping services that support weekend pick-up and delivery to provide customers with a more consistent delivery experience throughout the week.
Nationwide delivery coverage
Standard-size products on a Prime shipping template must offer nationwide delivery coverage (nationwide coverage includes only the 48 contiguous United States and the District of Columbia). You can see which products are standard-size or oversize in Manage Seller Fulfilled Prime. For more information, see the SFP Item Size, Weights and Dimensions Help page.
We are always listening to our customers, and Prime members consistently tell us they want fast and free shipping. That is why Amazon is making significant investments in our fulfillment and transportation capabilities to make Prime faster, transitioning from a Two-day to a One-day delivery program. As we continue to improve the Amazon Prime experience for customers, we want to ensure Seller Fulfilled Prime meets customers’ expectations of Prime. SFP has not met these U.S. customer expectations, in large part because many Sellers do not operate on weekends. We are introducing these changes so U.S. customers can rely on the same Prime experience regardless of how their order is fulfilled.
If your performance metrics fall below the new required thresholds, your Prime eligibility may be suspended.
Amazon considers your ship-from location, ship-to destination, and performance of your preferred carriers to determine the accurate promise to be shown to customers. Based on this information, we display a guaranteed delivery date to customers on the product detail page. Other factors that influence Delivery Speed metrics include later order cut-off times, delivering on the weekends, and weekend pick-ups.
You must speed requirements for both product sizes. If you don't, your Prime eligibility may be suspended.
If you do not meet Delivery Speed targets in the trailing 7 days for either standard-size or oversize products, then we will follow the same enforcement process in use today. This includes, where necessary, suspending your Prime eligibility until a plan of action is submitted and accepted. This is the same process followed for existing eligibility requirements.
No, you do not need to provide nationwide one-day delivery coverage. You are required to provide one-day delivery coverage for at least the percentage of customers viewing the detail page to meet the delivery speed targets for standard-size and oversize items. The <= One-day delivery speed target is measured based on the percentage of product detail page views when the customer delivery promise displayed is 1 calendar day or less. This is determined by the delivery region coverage defined on your shipping templates along with your order cut-off times, weekend operations, and delivery settings defined in Order Fulfillment Settings. For example, if the customer is located in a one-day region, and the product detail page view occurs before the order cut-off time on Monday, the customer delivery promise will be on Tuesday and considered as a one-day product detail page view. However, if the customer views the page after the order cut-off time, the customer delivery promise will be adjusted to Wednesday thereby making it a two-day product detail page view. The table below illustrates how the delivery promise for a product detail page view is calculated for one-day delivery.
|Product Detail Page View Day||Product Detail Page View Time||Expected Ship Date||Customer Delivery Promise||Product Detail Page View (calendar days)|
|Monday||Before order cut-off||Monday||Tuesday||1 calendar day|
|Monday||After order cut-off||Tuesday||Wednesday||2 calendar days|
|Friday||Before order cut-off||Friday||Saturday||1 calendar day|
|Friday (if Saturday operation is enabled)||After order cut-off||Saturday||Sunday or Monday*||2 or 3 calendar days|
|Friday (if Sunday operation is enabled)||After order cut-off||Sunday||Monday*||3 calendar days|
*Sunday pickup and delivery is currently enabled only for specific ZIP codes supported by FedEx Home Delivery.
Tip: On your shipping templates, you can use Shipping Region Automation to set up delivery regions for One-day delivery and Two-day delivery based on the delivery speeds of your preferred shipping services and one or more of your warehouse locations at a ZIP3 level. Amazon periodically refreshes these regions to reflect the latest speeds of your shipping services. With Shipping Region Automation enabled, you will not need to manually configure your delivery regions for Premium Shipping Options and benefit from increased Prime coverage at a ZIP3 level.
Go to Settings, and then Shipping settings to see a list of your current templates on the left-hand side of the screen. To identify if a template meets the criteria for standard-size products, confirm that the Prime regions selected cover the 48 contiguous United States and the District of Columbia.
On Buy Shipping, you will be able to purchase all shipping services that pick-up over the weekend across FedEx, USPS, and UPS. Ontrac Ground currently does not support pick-ups on Saturday or Sunday and may not be available on Buy Shipping. You can learn more about weekend carrier options in Seller Central.
On Buy Shipping, you will be able to purchase all shipping services that deliver over the weekend. We currently support Fedex Home Delivery, UPS Ground, USPS Priority Mail, USPS Priority Mail Express, and Ontrac Ground. By February 1, 2021 we will extend support to FedEx 2-Day and FedEx Overnight shipping services (including One Rate), as well as UPS Second Day and Next Day Air shipping services.
Our priority is to help existing sellers adapt to these changes to improve the Prime customer experience. We will share more information about SFP enrollment and eligibility in the U.S. at a later date.
No, we will not grant exceptions to this requirement. To provide a consistent Prime customer experience regardless of fulfillment method, Sellers enrolled in SFP must support either Saturday or Sunday deliveries and pick-ups. Customers may choose a different or slower delivery method but this does not affect Sellers’ responsibility to offer weekend pick-up and delivery options.
Standard-size products are more economically shipped via air, if needed, to meet the delivery promise. Offering this selection nationwide with a two-day delivery promise provides this selection to the maximum number of Prime customers. Oversize products are primarily shipped by ground and will remain eligible for fulfillment regionally.
Standard-size is defined as any item that, when fully packaged, weighs 20lb or less and does not exceed 18 x 14 x 8 inches in packaging dimensions. Any item exceeding these dimensions is considered oversize. You can go to Manage Seller Fulfilled Prime to update the item package weight and dimensions of your item. We use the most accurate information to determine the size tier (standard-size or oversize) if there are multiple sources for dimensional data.
If an item is missing any dimensional values, it will be classified as standard-size. You can view items missing these values in Manage Seller Fulfilled Prime and update to the correct values or submit a bulk upload. When you update the values, it will be reclassified to the appropriate size tier and reflected in Seller Central and on the product detail page.
No. These requirements only apply to SFP in the United States.