Amazon Bulk Services: Overview

Amazon Bulk Services (ABS) can help you grow your bulk business (that is, sales of case packs and pallets). Bulk business is a high growth opportunity. Research shows that business customers want to buy in large quantities and prefer consolidated shipments, but also that they do not find enough case packs on Amazon.

Benefits

The Amazon Bulk Services program can lead to improved seller and customer experience. With ABS, you can:

• Create package hierarchy to link units, case packs, and pallets of a product, creating a connected listing, improving search visibility and offering a detailed page experience in the Amazon store for the customer.
• Improve fulfillment of case packs and pallets, to limit issues relating to pallets sometimes getting delivered as multiple packages.
• Easily manage inventory and pricing of multiple configurations (unit, case pack, pallet) of a product.
• Receive a 15-25% discount on referral fees for eligible case packs and pallets. For details on referral fee discounts, go to Amazon Bulk Services: Referral fee discount.

Features

The ABS program is a multi-year initiative with features being launched gradually over time. The following features are currently available:

• Templates on Seller Central to create package hierarchies
• Referral fee discount on eligible products

The following are some of the to-be-launched features:

• Unit, case pack, and pallet displayed on the same detail page to enhance case pack and pallet visibility
• Case pack recommendation page to help you identify new case pack opportunities
• Web-based interface and API support to create package hierarchies
• Ability to collectively manage units, case packs, and pallets of a product on the Manage Inventory page

Program eligibility

• Only seller-fulfilled offers are currently eligible to participate in the program. We are working on extending support for Fulfilled by Amazon (FBA).
• You must be brand authorized to be able to create a package hierarchy.
• Every package configuration (unit, case, pallet) of a product must have a distinct external product ID (such as GTIN or UPC).
• The program is applicable for hardline and consumables product types.

Onboarding to ABS

To onboard to the program, you don’t need to make any changes to your existing business. You can go to Amazon Bulk Services: Creating a package hierarchy for details on how to create a package hierarchy and onboard to the program.