Vine frequently asked questions
What are the product eligibility criteria for participation in Vine?
In order for an offer to be eligible for Vine, we request that the selling partner be mapped to the product registered with the Amazon Brand Registry. For more information about selling partner eligibility, go to Vine selling partner eligibility.
Adult, digital, and heavy and bulky items are not eligible for Vine. All other products need to have FBA offers with available inventory with fewer than 30 reviews already published on the product detail page. In addition, the enrolled products need to have an image, a description, a title, and be classified under a browse node to be eligible for Vine.
Why are only FBA offers eligible to be enrolled in Vine?
We are dedicated to protecting the anonymity of our population of Vine Voices and will not share their contact information with any selling partner. In order to avoid disclosing information on the Vine Voices, we need to fulfill the units requested Vine Voices request via FBA.
I enrolled an item in Vine but did not get a review. Will I pay for this enrollment?
No, we bill you for the enrollment after the publication of the first Vine review.
What is the active enrollments limit?
There is a limit to the total number of active enrolments you can have. You can have up to 200 total concurrent active enrollments. When you enroll an ASIN in Amazon Vine it counts towards this limit and remains active unless canceled with no orders or concluded.
Enrollments will conclude when any of these conditions is met, whichever happens first:
- Enrollments conclude after 90 days from enrollment or scheduled start date, if set. After the first 30 days, they will conclude once all units are reviewed.
- Enrollments will not conclude within the first 30 days of enrollment.
If you reached the active enrollment limit, you will have to wait until one of your active enrollments is concluded before enrolling another ASIN in Vine.
I have claimed Vine units. How will this show up in my orders and business reports?
Claimed Vine units will be identifiable in your various orders and business reports with a price of $0 and you will see that these customers will not have a name. This is the expected experience as we are preserving the anonymity of Amazon Vine Voices.
Why were some of my units not reviewed?
We encourage authentic feedback about products and services that can be positive or negative as stated in our Community Guidelines.
If the review is within the Amazon Community Guidelines, we will not remove it. To report a review, go to Community Guidelines.
Does Vine support bundling or splitting of ASINs or case packs?
No, Vine does not support bundling or splitting of ASINs or case-packs. We have observed that some reviews get lost in the process of merging ASINs. Vine doesn't guarantee that all the reviews will be retained if the seller merges/unmerges these ASINs.
What happens to the units that have not been requested by Vine Voices?
The units remain available to be sold as FBA units.
What is the cost to enroll products in Vine?
ASINs enrolled in Vine program are subject to Vine enrollment fee. This fee is charged once per parent ASIN, seven days after the publication date of the first Vine review. For more information on Vine enrollment fee, go to Vine enrollment fee for Sellers.
Do I pay FBA and referral fees on Vine enrolled units?
Yes, since the inventory available on Vine-enrolled offers remain available for customers to purchase, we will not waive fees on such units, whether they end up being requested by Vine Voices or by regular customers. For more information on fees, go to FBA fee and Referral fee.
Can I see how my product looks to Vine Voices?
Vine Voices are provided with a link to the product detail page and will view the product in the same way as any other Amazon customer.
Can you move reviews from one ASIN to another?
Reviews cannot be moved from an ASIN to another, even if the reviewer made a mistake and posted their review on the wrong detail page.
Can I cancel an enrollment?
You can cancel an enrollment if none of the items have been claimed by Voices. If atleast one item has been claimed by a Voice, the enrollment can only be stopped. Stopping the enrollment will ensure no additional unit will be claimed by Vine Voices but it does not guarantee reviews will not be published.
To cancel your Vine enrollment, access your Vine application in Seller Central then click Cancel or Stop.
