New Product Optimizer is a new benefit available to brands on Seller Central.
We identified best practices that may be correlated with ASIN success that we recommend
adopting for your newly listed ASIN. Completing all of the recommended new product optimizer
best practices within 60 days can improve the customer experience and potentially increase
Recommended Best Practices
Price Competitiveness: price competitively to improve discoverability (learn more)
In-stock: Ensure the product’s inventory is at a recommended level to account for sales
Prime: Enroll products in FBA to make them eligible for Prime (learn more about FBA)
Detail Page Completion: Enhance the product’s listing based on recommended best
practices on product images, bullet points and description (learn more)
Minimum Customer Reviews: Get first reviews faster by enrolling in the Early Reviewer
Program (learn more)
A+ Content: Upload A+ Content to the product (learn more)
Sponsored Ads: Introduce your products to more shoppers by running Sponsored Ads (learn more)
New Product Optimizer dashboard
The New Product Optimizer page features your products listed within the past 60 days and
provides the following information:
ASIN creation date: this program aims at optimizing newly listed products on Amazon and
is based on the ASIN creation date.
Best practices status: if your product shows “complete”, your product fulfills all of
the recommended best practices. If your product shows “incomplete”, your product has not
yet adopted all of the recommended best practices. If you wish to complete your ASIN,
click on “Adopt best practices” in the Action column. While completing all of the
recommended best practices within 60 days improves the customer experience and can help
improve sales on Amazon, it is not mandatory
Action: Click on “Adopt best practices” or “View best practices” to access the New
Product Optimizer Checklist to adopt or view recommended best practices.
New Product Checklist
Access the New Product Checklist to check the status of each recommended best practice for
a specific newly listed product or adopt the best practices (e.g. replenishing inventory,
adding A+ content or running a Sponsored Ads campaign).
Once the best practices have been adopted, the status will change to “Complete”. Please
note, it may take up to 48 hours for the status to be updated both on the Dashboard and the
I listed an ASIN less than 60 days ago. Why is it not listed on the dashboard?
If you have just listed your ASIN, updates typically appear within 48 hours. Please
check back in 48 hours
You may also check that no filter is set on the left menu, which may prevent your
ASINs from being displayed on the main view
I adopted all recommended best practices. Why is my ASIN still showing as Incomplete?
Updates typically appear within 48 hours. If you have recently completed the list of
best practices, check again in 48 hours
You may also check at the bottom page the “Updated as of” line to see when the
information was last updated