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This article applies to selling in: United States

Create a Sponsored Products campaign

With Sponsored Products your ad is eligible to display in various placements across Amazon.

To participate in Sponsored Products, you must meet certain eligibility requirements. For more information, see Sponsored Products eligibility requirements.

To create a campaign for Sponsored Products:

  1. Go to Campaign Manager, click Create campaign, and select Sponsored Products.
  2. Enter information in the Settings section.
    1. Campaign name: The campaign name you choose will be seen only by you in the campaign manager. It won't appear in your ads and will never be visible to shoppers. It's helpful to name your campaign based on the type of products you'll be advertising, or seasonal products you'll promote.
    2. Portfolio: Portfolios are a group of campaigns that you organize in a way to meet your advertising needs. Learn more about portfolios
    3. Daily budget: The daily budget is the average amount you are willing to spend on a campaign in one day. It is spread out over one month, and applied across all the days in that month. Learn more about daily budget
    4. Start/End Date: Select a start and end date that works for you. You can start your campaign immediately, or set a start date in the future, and then run your campaign continuously (no end date). You can pause a campaign at any time and start it up again later. When a campaign reaches its end date, the status will change to ended. You can extend a campaign by changing the end date to a date in the future. You can also archive campaigns that you no longer want to run. Archived campaigns can’t be reinstated, so to make changes, you would need to create a new one.
    5. Keyword and product targeting: With keyword and product targeting, your ads show on shopping and detail pages to relevant shoppers. For Sponsored Products campaigns, you can create two types of targeting: automatic and manual. Learn more about automatic and manual targeting
  3. Create an ad group by entering a title in the Create an ad group section.
  4. Select the product(s) you want to advertise.
  5. Enter your keyword and product targets and bids. Add negative targets (optional).
  6. Submit your ad. Before submitting, review all of your information to ensure you're happy with the results.
    Note: If you'd prefer to submit you campaign later, you can save it as a draft. You can use drafts to build a campaign over multiple sessions. You can access your saved drafts in the drafts page in the campaign manager.
Your campaigns are generally eligible to go live 1 to 2 hours after you submit them.
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