Delivery speed metrics are defined as the number calendar days between when a customer views an offer on the product detail page and the Promised Delivery Date provided on the product detail pageThe metrics are reported as a distribution of delivery promises weighted by the product detail page views. The metrics measure the percentage of the product detail page views that displayed a 1 or 2-day delivery promise for both standard-size and oversize products.
To provide insights on metrics that improve the customer experience, we recommend you review the delivery speed targets below for each type of product across all of your Seller Fulfilled Prime offers:
Performance metrics are communicated as less than or equal to using (<=) and greater than or equal to using (>=) for one or two day delivery promises.
Less than or equal to (<=) One-Day product detail page view percentage is the percentage of your products’ detail page views with a delivery speed of one calendar day or less. Less than or equal to (<=) 2-Day product detail page view percentage is the percentage of your products’ detail page views with a delivery speed of two calendar days or less. The number of product detail page views with a less than or equal to One-Day or Two-Day divided by the total number of product detail page views is used to calculate the percentages of each metric shown on the Seller Fulfilled Prime Performance page.
For standard-size products:
For oversize products:
Standard-size is defined as any item that, when fully packaged, weighs 20lb or less and does not exceed 18 x 14 x 8 inches in item packaging dimensions. Any item exceeding these dimensions is considered oversize. For more information on product size, see SFP Item Size, Weights and Dimensions.
Oversize products are defined as products weighing over 20lb, or having dimensions exceeding 18 x 14 x 8 inches in item packaging dimensions.
If you sell both standard-size and oversize products, then you can find your actual product detail page view percentage for both selection types and the targets.
Your Seller Fulfilled Prime Performance page shows the Delivery Speed metrics at the top, followed by other metrics (On-time Shipment, Buy Shipping usage, Cancellation Rate, and On-time Delivery) at the bottom. Delivery Speed metrics are categorized under Delivery Speed Metrics and other metrics are categorized under Eligibility Metrics.
You are able to filter the delivery speed metrics for a time period of 7 days, 30 days, 6 months, 1 year, and an option of custom ranges.
The Download Speed Report link generates a report that shows an ASIN that has affected your Delivery Speed metrics. Learn more about the speed report .
How to improve Delivery Speed metrics
Here are a few things you can do to improve Delivery Speed metrics: