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Amazon Brand Referral Bonus Terms and Conditions

These Brand Referral Bonus Terms and Conditions (“Terms and Conditions”) apply to your participation in Amazon’s Brand Referral Bonus (“BRB”) program which is described more fully on the BRB page. These Terms and Conditions supplement the Amazon Services Business Solutions Agreement (the "Agreement"). Capitalized terms used and not defined in these Terms and Conditions have the meanings ascribed to them in the Agreement.

1. Description of the BRB Program Benefits

The BRB program provides a bonus that will be applied against your future referral fees (the “Brand Referral Bonus”) on Qualifying Purchases resulting from Qualified Traffic directed from your off-Amazon advertisements to Amazon’s store. Current Brand Referral Bonus amounts are available on the BRB Rate Card and are subject to change at Amazon’s discretion. The Brand Referral Bonus cannot exceed the total amount of your referral fee on a given transaction. Brand Referral Bonuses will be calculated by Amazon and credited monthly to your Seller Central account 2 months after it is earned to accommodate order cancellations and customer returns. The Brand Referral Bonus can only be used to offset future referral fees.

2. Qualified Traffic

Brand Referral Bonuses can only be earned on “Qualified Traffic,” which is defined as traffic from an off-Amazon advertisement you run that is tied to a “tag” created with Amazon Attribution and is directed either to the detail page of a product for which you are the brand owner in Brand Registry, or to a Store page for which you are the brand owner in Brand Registry. You must sign up for and use Amazon Attribution to receive Brand Referral Bonuses. No Brand Referral Bonuses will be given for any traffic directed to Amazon that is not Qualified Traffic. Amazon will determine what constitutes Qualified Traffic in its sole discretion.

3. Qualified Purchases

Brand Referral Bonuses can only be earned on a “Qualified Purchase,” which is defined as a customer purchase of a product for which you are the brand owner in Brand Registry made within 14 days of that customer reaching Amazon via Qualified Traffic. Any Qualified Purchase cancelled or returned by the customer will no longer constitute a Qualified Purchase and you will not receive a Brand Referral Bonus for that purchase. Amazon will determine what constitutes a Qualified Purchase in its sole discretion.

4. Program Restrictions

4.1 Brand Referral Bonuses will only be earned on Qualifying Purchases made after you enroll in the BRB program.

4.2 You may participate in either BRB or Amazon Associates (Amazon’s affiliate marketing program) simultaneously for a given tag created in Amazon Attribution. If we detect that you are attempting to claim both a Brand Referral Bonus and an Amazon Associates commission for the same Qualified Traffic we may take action including not providing a Brand Referral Bonuses on that transaction, terminating your participation in the BRB program or the Amazon Associates Program or, in serious or repeated cases, terminating your selling account or your Amazon Associates account.

4.3 You may not attempt to direct Qualified Traffic to Amazon from sites or advertisements that may tarnish Amazon’s brand or reputation like those listed in 1(a) – 1(f) of the Amazon Associates Program Participation Requirements.

4.4 You may not induce or create Qualified Purchases through any means or mechanisms that otherwise violate the Agreement.

4.5 We may deduct or withhold any required taxes from your Brand Referral Bonuses. From time to time, we may request tax information from you. If we request tax information from you and you do not provide it, we may hold your Brand Referral Bonuses until you do. If you are a non-US person participating in the BRB program, you agree that unless you have otherwise notified us in your provided tax information you will perform all services under the Agreement outside the United States. Failure to adhere to this provision may result in termination of your participation in the BRB program.

4.6 You must comply with these Terms and Conditions and your Agreement to receive Brand Referral Bonuses. If you violate these Terms and Conditions or your Agreement, then we may permanently (to the extent permitted by applicable law) cease payment of (and you agree you will not be eligible to receive) any Brand Referral Bonuses otherwise payable to you under these Terms and Conditions, whether or not directly related to such violation.

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