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Brand safety tools

Amazon applies brand safety measures to help deliver your off-Amazon ads to trustworthy placements next to appropriate and relevant content.

Third-party integrations

We implement blacklists from Trustworthy Accountability Group (TAG) and Interactive Advertising Bureau (IAB) to filter specified sites from our supply.

Amazon Advertising automatically protects you from invalid traffic, unauthorized sellers, and unsafe content at no extra charge using a combination of proprietary technology, strict onsite advertising policies, ads.txt, and independent third-party solutions.

First-party traffic quality solution

We manually review third-party websites and apps for unsafe content. If a site or app is identified as unsafe, it is blocked from Amazon Advertising.

Content adjacency policies for Sponsored Display (Beta)
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