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This article applies to selling in: United States

Create a new listing that uses virtual tracking

This page describes how to create a new FBA listing that uses virtual tracking, which relies on the manufacturer barcode. If you want to make changes to existing FBA product listings, go to How to switch from using Amazon barcodes to manufacturer barcodes.

Note: Virtual tracking with the manufacturer barcode is available only for inventory that is fulfilled by Amazon. For more information, go to List products for Fulfillment by Amazon.

By default, your seller account is set to use the manufacturer barcode to track your eligible inventory throughout the Amazon fulfillment process. You can change your barcode settings for new shipments and inventory not yet received at a fulfillment center.

To use the manufacturer barcode for tracking, products must meet the eligibility requirements listed on Using FBA virtual tracking.

Note: If your product doesn’t meet the virtual-tracking eligibility requirements, you may be able to get an exemption to use the manufacturer barcode by applying with Amazon Brand Registry and enrolling your ASIN in the program. Non-brand-registered sellers would be required to apply Amazon barcodes for the ineligible product.

Create a new listing for eligible products

To create a new listing that uses virtual tracking with the manufacturer barcode, choose Fulfillment by Amazon as the fulfillment type. For more information, go to List products for Fulfillment by Amazon.

Tip: If you’re a new seller, go to Create and manage inventory for additional resources.

Then follow these steps:

  1. From the Inventory drop-down menu, select Add a product.

  2. Find your product in Amazon's catalog by entering the product name, UPC, EAN, JAN, ISBN, or ASIN in the search field.

  3. If your product is returned in the search results, select New from the Select a condition drop-down menu on the right.
    Note: If you can’t find your product in the Amazon catalog, click Create a new listing on the left and follow the prompts.

  4. Click Sell this product.
    Note: Some products may require approval to sell. If the product requires approval, click Apply to sell and submit an application.

  5. Enter a new Seller SKU and a price, and in the Item condition drop-down menu, select New. In the Fulfillment channel section, select Amazon will ship and provide customer service (Fulfilled by Amazon).

  6. In Shipping options, select your desired shipping speed, and click Save and finish.

  7. On the Choose barcode type page, select Manufacturer barcode from the drop-down menu, and click Save and continue
    Note: If Manufacturer barcode is not available from the drop-down menu, the product may be ineligible for virtual tracking. You will see more explanations on the Set quantity page if the product is ineligible.

  8. On the Convert to Fulfilled by Amazon page, complete the Add dangerous goods information section, and click Save and continue.

  9. Click Convert and send inventory, and continue with your shipping plan.

More resources


Create a new listing that uses virtual tracking


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