Conversion is measured as total ordered units net cancellations divided by page views in the
past 30 days. To increase conversion, the most successful sellers on Amazon think like a
customer. You can improve your listing conversion by using the following methods to improve
your detail pages:
Provide complete product content: Thorough and descriptive product content gives
customers the right information to make a purchasing decision. To learn more, see the
Improve product details help page.
Include Enhanced Brand Content on product detail pages: Customers respond
favorably when product detail pages include a unique brand story, enhanced images, and
text placements. To learn more, see About Enhanced Brand Content.
Identify products eligible for the Early Reviewer Program: Customer product
reviews can drive conversion because customers value the feedback from other customers. As
a best practice, you should have at least five customer reviews on each of your products.
To learn more, see the Early Reviewer Program.