Multipack imaging standards

While shopping on Amazon, customers use imagery and product titles together to determine what they are purchasing. The first image the customer sees while searching and in the product detail page is the main image. This first image is key to helping the customer understand the product they are purchasing. As part of the overall buying experience, it is also important to ensure the image and title convey consistent information.

Before you select a main image, review the general image requirements to ensure your images are compliant. For more information, go to Product image requirements.

Following are some guidelines to help you with your main image selection.

Multipacks

Multipacks are multiple items packaged together or large quantities of identical items.

• The main image must show the total quantity that will be delivered to the customer.
• The main image must show the product in the packaging as this provides content information to the customer.
• Product titles must contain the total quantity (x pack or x count).
• Ensure the image and product title do not conflict in a way that could cause confusion for the customer. Refer to examples depicted in the Image and title inconsistency section.

Table 1. Examples of valid images

Amazon Essentials Women's Casual Crew Socks, 6 Pairs	Amazon Basics Dish Soap, Fresh Scent, 30 fl oz, Pack of 4
Amazon Basics Extra Comfort Mint Dental Floss, 40 m (Pack of 6)	Amazon Basics Soft and Strong 2-Ply Toilet Paper, 6 Ultra Rolls
Amazon Basics Clean Plus Toothbrushes, Soft, 10 Count, Assorted Colors (Previously Solimo)	Amazon Basics Multipurpose, Comfort Grip, PVD Coated, Stainless Steel Office Scissors, 3-Pack, Purple, Green & Gray

Variety multipacks

Variety multipacks are products containing multiples of different products packaged together.

• The main image must show the total quantity that will be delivered to the customer.
• The main image must show the product in the packaging as this provides content information to the customer.
• The product title must state the total quantity included (x pack or x count).
• Ensure the image and product title do not conflict in a way that could cause confusion for the customer. Refer to examples depicted in Image and title inconsistency section.

Amazon Essentials Men's Comfortable Cotton Tag-Free Boxer Brief, Pack of 5	Amazon Basics Square Sticky Notes, 3 x 3-Inch, Assorted Colors, 12-Pack

• Where there are large quantities of product that has variety, feature enough information of the product to explain the contents. You can do this by showing each type of variable product with a total count in the title.

Scented Tealight Candles 90-Pack Bulk Variety Pack	148 Individually Packaged Large Head Medium Bristle

Multipack sticker

In limited global stores and product types, Amazon has a functionality that will dynamically display a pack quantity sticker on the detail page. It is important to know the pack quantity sticker will not appear in search and you must ensure your image and title clearly reflect what the customer is receiving. If this functionality is available in your store, you will find more information by searching for "Item Package Quantity" in Seller Central.

If you are using the pack quantity sticker, follow these guidelines to ensure a consistent experience for the customer:

• The sticker is most effective when selling multiples of identical items.
• The image must be of a single item.
• The product title must state the total quantity. For example:
  • Artesian water 16.9 oz
  • Peach mango green tea drink mix (Pack of 12 canisters)

Image and title inconsistency

Ensure the product title and image together create a consistent message to the customer. Below are some examples to illustrate the inconsistencies you can avoid:

Example 1:

The addition of "5-count" to the title may leave the customer wondering if they are getting 5 packages of 40 or if the 5 count is the individual packs. You can further clarify the product contents in the product detail page. Avoid putting additional information in the title that may confuse the customer. This title must only have "40 packs."

Chewing Gum 5-count (40 packs)

Example 2:

The product title and image are conflicting and the customer has to explore more to understand the product.

The product image shows "12 packs" on the box in the picture but the product title says "48 cookie packs." The detail page provides further detail indicating that there are 4 total packages of 12.

While the image of 4 packages does not look captivating, it would have created a consistent message with the title. The other option would have been to feature a single package of cookies with the title indicating 48 cookie packs.

Cookies Snack Pack Mix–Original & Double Stuff–48 Packs Total

Example 3:

The image shows a single roll but the title includes "6 count" and "pack of 4" which creates confusion for the customer. Simplify this title by stating "24 count" in the title such as "Unbleached Paper Towels, 100% Recycled Paper, 24 Count."

Paper Towels, 100% Recycled Paper 6 count (pack of 4)

Example 4:

This listing creates misperception due to multiple numbers in the title that requires the customer to calculate how many boxes of tissues they are receiving. This can be simplified with an image of 30 boxes of tissue and title stating "Silky Soft Facial Tissues, White, 30 boxes (100 tissues in each box)."

Soft 2-Ply Facial Tissues in a box, White, 100/Tissues a box, 30/case (3000 Tissues) (Pack of 3000)