2022 FBA New Selection program changes

We are excited to build on the success of the FBA New Selection program by offering new and expanded benefits in 2022.

5% rebate on sales

Starting March 2022, we will provide a monthly rebate of 5% on your sales of eligible new-to-FBA parent ASINs for brand owners who complete Brand Registry. The rebate will be applied against fulfillment fees and will qualify for the following branded new selection:

• For eligible oversize items, the rebate will apply on up to 30 units per parent ASIN for up to 90 days.
• For eligible standard-size items, the rebate will apply on up to 50 units per parent ASIN for up to 90 days.
• For eligible items in the Apparel and Shoes categories, the rebate will apply on up to 100 units per parent ASIN for up to 120 days.

Liquidation benefits

Starting in December 2021, we provide free liquidations as a new benefit for FBA New Selection. FBA Liquidations allows you to recover value from your excess and customer-returned inventory and avoid storage fees. Free liquidations for new selection are available for the first 100 units of each eligible apparel and shoes ASIN, the first 50 units of each eligible standard-size ASIN, and the first 30 units of each eligible new selection oversize ASIN within 180 days after the first inventory received date.

To learn more about liquidations, go to FBA Liquidations.

Global enrollment

Starting March 1, 2022, we will remove the requirement for sellers to enroll in the program separately for each store in which they wish to sell. As a result, sellers will only need to enroll once, and FBA New Selection benefits will automatically be applied to each store where a seller has an active account and has sent eligible new selection to fulfillment centers.

Get more information on the FBA New Selection program

*All rebate benefits are tracked from the date the ASIN is first received at a fulfillment center.