2021 FBA New Selection program changes

Last April, we announced the FBA New Selection program, and since then, over 60,000 enrolled sellers have sent over 680,000 new-to-FBA ASINs to our fulfillment centers. Given the positive feedback we’ve received from many of you, we are expanding the program for 2021. The new benefits are included below:

Oversize item eligibility

Starting April 1, 2021, for up to 30 units per parent ASIN, we will provide free storage for up to 90 days and free removals for up to 180 days for eligible oversize items.

No ASIN limit

Starting April 1, 2021, we will remove the 500-ASIN limit, allowing an unlimited amount of eligible, new-to-FBA parent ASINs to qualify for program benefits.

Improved benefits for Apparel and Shoes

Starting April 1, 2021, for eligible standard-size ASINs in the Apparel and Shoes categories, we will increase the free storage benefit from 50 units to 100 units per parent ASIN and extend the storage fee waiver duration from 90 days to 120 days.

In addition, we will increase the free removals benefit from 50 units to 100 units per parent ASIN for 180 days.

Eligibility for the customer returns processing fee waiver will be extended from 120 days to 180 days, and the waiver will apply to 20 units instead of 50 units per parent ASIN.

Starting April 1, 2021, for new-to-FBA sellers, we will offer up to $200 in sponsored ads promotional clicks and free advertising campaign creation.

Get more information on the FBA New Selection program

*All fee waiver benefits are tracked from the date the ASIN is first received at a fulfillment center.