Sellers are responsible for setting their own prices on Amazon stores. In our mission to be Earth's most customer-centric company, we strive to provide our customers with the largest selection, at the lowest price, and fastest delivery as sellers play an important role in achieving this mission.
Amazon regularly monitors the prices of items on our stores, including shipping costs, and compares them with other prices available to our customers. If we see pricing practices on a store offer that harms customer trust, Amazon can remove the Featured Offer, remove the offer, suspend the ship option, or in serious or repeated cases suspend or terminate selling privileges.
Pricing practices that harm customer trust include, but are not limited to: