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Guidelines for UPC and GTIN

Many categories have specific UPC and GTIN Guidelines that sellers are required to follow when creating product pages. These include requirements for products sold as bundles and requirements for products sold as packs.

  • UPC requirements may vary across categories or for different types of products in the same category. Certain categories may allow sellers to request UPC exemptions.
  • Sellers must use the correct product identifier for the item they are listing. The use of false product identification information, including UPC codes, is prohibited. For more information, see Product Detail Page Rules.

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