Sell on Amazon Sign in
This article applies to selling in: United States

Prime badge does not turn off for my ASINs

If you have removed Prime badging for one of your ASINs and it does not appear to turn off on the website, follow these steps to troubleshoot the issue.

  1. Confirm your SKU or ASIN is displaying a Prime badge in the Detail page when viewing with a Prime Customer account.
  2. Ensure your SKU or ASIN is accurately winning the Buy Box.
  3. If you turned Prime badge off by going to: Settings > Shipping Settings > General Shipping Settings > Control Prime order volume, confirm that the Enable/Disable Prime option is toggled correctly.
  4. Find your ASIN in your inventory and check which template it is assigned to. Verify that the ASIN is assigned to a Non-Prime template.
  5. If the ASIN is assigned to a Prime Template, confirm the region for which the Prime badge should not show is not included as part of the Prime regions in your template.
  6. If the above does not work, contact Selling Partner Support.
Sign in to use the tool and get personalized help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2021, Amazon.com, Inc. or its affiliates