A high quality detail page contains the information needed for a customer to become a buyer. A detail page is composed of the following elements.
Limit product title to 200 characters (can vary by category). We have found that the best titles in clothing accurately represent the product and follow these guidelines:
Brand + Department + Model (if necessary) + Style + Style + Clothing type + maternity (if applicable) + Multi-pack size (if necessary) + Size-modifier (if a child item without a parent or the size-modifier represents a unique product).
Example: Calvin Klein Women's Sleeveless Lace Belted Fit and Flare Dress
In this example, "Calvin Klein" is the brand, "Women's" is the department, "Sleeveless" is the first style, "Lace Belted" is the second style, and "Dress" is the clothing-type.
Be sure to include the basics: fabric content, care, and detailed information that enhances the image. Incorporating information about the feel of the garment is a great way to capture the customers' imagination and place them in a setting where they feel like they are wearing the item. Examples of good product descriptions:
Example of a poor product description: Corduroy jacket with front pockets.
These should be equivalent to the "features and benefits" of your product. We recommend the following format for the 5 bullets:
Make the shipping date and pricing chart useful to the customer. Use a back order date when the product is not immediately available, and make sure the chart accurately reflects what is in stock.