Sell on Amazon Sign in
This article applies to selling in: United States

How do coupon budgets work?

The budget you set for your coupon is shared with the following costs:

  • USD equivalent to the discount you offer to the customers.
  • Redemption fees ($0.60 for every redemption) charged by Amazon.

For example, if you offer a $4.00 coupon on a $25.00 product. The first day your coupon becomes active, 50 customers redeem the coupon (buy a coupon-eligible product after clipping the coupon). The cost for these transactions are calculated as follows:

(USD equivalent to the discount you offer x number of redemptions) + (redemption fees x number of redemptions)

($4.00 x 50) + ($0.60 x 50) = $200 + $30 = $230

Your budget is depleted by $230 the following day as a result of this customer interest in your coupon. We will take your coupon offline once your budget is 80% utilized.


We will take your coupon offline when the budget is 80% utilized, and allocate the remaining 20% to cover for possible redemptions from customers who have already clipped the coupon. For customers to have the best experience with coupons, we allow them to redeem coupons for a window of approximately 30 minutes after we disable the discovery of a coupon (it is 5 minutes in Japan). If 20% of your budget does not cover the customer redemptions in the 30-minute window (it is 5 minutes in Japan), you will see the spend exceed your budget.

The threshold such as 80% is controlled by the string. It displays different figures as per the locale.

We display this message to all the coupon enabled stores except India as per the agreement in SIM.

Sign in to use the tool and get personalized help (desktop browser required). Sign in

Reach Hundreds of Millions of Customers

Start Selling On Amazon

© 1999-2022,, Inc. or its affiliates