The A+ content feature enables brands to change the product descriptions of branded ASINs.
You can use this tool to describe your product features in a different way by including a unique brand story, enhanced images, and text placements.
Adding A+ content to your product detail pages can help result in higher conversion rates, increased traffic, and increased sales when used effectively.
Your A+ content will display in separate placements on the detail page and can include the following content types:
You can publish content to all ASINs that you own as a registered brand owner in Amazon Brand Registry, and have up to 20 pending submissions in review at one time.
This feature is only available to Professional sellers who have been approved as brand owners through the Amazon Brand Registry process, as well as emerging brand owners who are part of certain managed selling programs, such as Amazon Launchpad and Amazon Exclusives. After you’ve been approved, you’ll be able to add A+ only to products that are part of your approved brand catalog.
Watch the video on how to add A+ content to your listing