We want to make it easy for buyers to find, discover, and buy products on Amazon. However, it is also important to provide buyers with information about those products that is accurate and trustworthy, and that is not misleading about the qualities or characteristics of a product.
The Federal Trade Commission protects consumers from unfair or deceptive advertising and marketing practices that raise health and safety concerns. You should review FTC Guidelines and other applicable laws, regulations, and guidelines, as you remain responsible for ensuring that the claims made about your products are fully compliant. Section 5 of the Federal Trade Commission Act prohibits unfair or deceptive acts or practices in or affecting commerce.
The Food and Drug Administration (FDA) also must approve a product for sale that intends to be used for the diagnosis, cure, mitigation, treatment or prevention of disease in humans or animals.
Amazon policy prohibits the sale of products that are misleading about the qualities or characteristics of the product. Misstatements and partially correct statements are misleading because they do not disclose something the consumer should know.
The FDA and Amazon prohibit the sale of supplements that claim to cure, mitigate, treat, or prevent diseases in humans. The following are some example of diseases that supplements cannot claim to cure, mitigate, treat, or prevent:
To sell products that are marketed with environmental claims on Amazon, you must ensure that the environmental claims you make about your product are not misleading about the qualities or characteristics of a product.
We're providing the following highlights from the FTC Green Guides and California's law on environmental claims to assist you in reviewing the environmental claims that you may make about your products. These highlights are not designed to be comprehensive. You should review the FTC Green Guides and other applicable laws, regulations, and guidelines, as you remain responsible for ensuring that the claims made about your products are fully compliant.
Products that claim to be "FDA Cleared," "FDA approved" or products that include the FDA logo in associated images need to meet additional requirements (for more information, see: Is It Really 'FDA Approved'? and FDA Logo Policy).