This article applies to selling in: United States

Add negative keywords with bulk operations

You can add negative keywords to campaigns or ad groups to stop those keywords from showing your ads.

First, download a bulk file following the directions in Create a Bulk File for Sponsored Products.

Tip: Once you have downloaded the file, open it in a spreadsheet application such as Excel. Create a filter so you can easily sort and filter the data to find the information you need.
  1. Open the bulk file in a spreadsheet application such as Excel.
  2. Locate a campaign that you want to add negative keywords to. You can add negative keywords to campaigns with automatic or manual targeting.
  3. Enter one negative keyword per blank row providing the following information:
    • Campaign name: Must match the name of the campaign it applies to
    • Keyword
    • Match Type: "Campaign Negative Exact" or "Campaign Negative Phrase"
  4. Save the file to your hard drive.
  5. Upload the file to Campaign Manager following the instructions in Create a Bulk File for Sponsored Products.
  1. Open the bulk file in a spreadsheet application such as Excel.
  2. Locate the campaign and ad group that you want to add negative keywords to. You can add negative keywords to campaigns with automatic or manual targeting.
  3. Enter one negative keyword per blank row providing the following information:
    • Campaign Name: Must match the name of the campaign it applies to
    • Ad Group Name: Must match the name of the ad group it applies to
    • Keyword
    • Match Type: "Negative Exact" or "Negative Phrase"
  4. Save the file to your hard drive.
  5. Upload the file to Campaign Manager following the instructions in Create a Bulk File for Sponsored Products
Tip: To reduce processing time, delete rows that do not contain updates, and save your changes before you upload the file. Deleted rows will not be changed when you upload the file.
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