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This article applies to selling in: United States

Amazon Launchpad Program Terms

These Amazon Launchpad (“LP”) program terms supplement your seller agreement, the Amazon Services Business Solutions Agreement (“BSA”).


Application is required to participate in LP. To apply, click here.

Program benefits

LP is a supplemental program designed to jumpstart and accelerate your Amazon business. Our mission is to support entrepreneurs and startups that create, sell, and deliver innovative products to Amazon customers. We offer benefits such as onboarding guidance, training materials, and product discoverability support to help your business maximize its success in Amazon’s store.


To apply to LP, you should:

  • Be a new seller in Amazon’s store, meaning you listed your first product in Amazon’s store less than 3 years ago and your brand’s trailing 12 month gross merchandise sales is less than $5 million.
  • Be the brand owner of products you list in Amazon’s store.

At all times during your participation in LP:


If your Selling on Amazon account is accepted into LP, a 5% premium will be added to the Referral Fees described on the Selling on Amazon Fee Schedule. Fees are applied at the account level and are nonrefundable.

If at any time during your participation in LP, your trailing 12 month gross merchandise sales exceed $1 million, Amazon may lower your 5% premium to 3% beginning the following month and maintain this 3% premium so long as your trailing 12 month gross merchandise sales exceed $1 million.

Minimum Commitment and Right to Cancel

By applying to LP, you agree that if accepted you will to participate in LP and pay the associated fees for a minimum of 12 months from the date of acceptance. After 12 months, you may cancel your participation by providing 30 days’ written notice via an exit survey.

Additional marketing assets

If you include product or brand images on your website or social media accounts (“Product Images”), they will be deemed part of “Your Materials” and included in the license granted to us via the BSA. You agree that we can collect, modify, and display Product Images in connection with the LP program. You confirm that you are the owner of your Product Images or otherwise have the right to authorize their use by Amazon. We will comply with your removal requests as to specific uses of your Product Images.

Additional terms

We may in our sole discretion waive the requirements for LP or waive, suspend, or terminate any feature of LP or terminate your participation in LP in accordance with your seller agreement. If your participation in LP is terminated, we will no longer provide you with LP services.

Apply to the Amazon Launchpad Program

If you are already enrolled in the program, you can get in touch with us in Brand Portal.

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