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This article applies to selling in: United States

Get to Know the Product Detail Page

Customers discover products you offer on a product detail page. The product detail page can include the title, at least one image, bullet points, a description, product variations (such as size or color), and customer reviews.

Construction of a product detail page

Amazon wants to ensure that each product detail page represents a unique product, which may include variations such as size, color, or pattern; each variation will have a unique ASIN and grouped under the same product detail page. A single page enables shoppers to explore buying options on one page and reduces confusion.

In order to make this possible, a product detail page is considered a shared space. Anyone listing an offer for the product can contribute to the product detail page, but Amazon determines which information to display for shoppers. Many factors are considered when selecting from seller contributions.

Contribute to product detail page

Product detail pages are a shared space where multiple sellers can list their offers for the same product. Since the product detail page consists of attributes that are common to all offers for a product, you can submit corrections to the following attributes:

  • Title
  • Description
  • Images
  • Bullet points
  • Variations

In addition to these core attributes, some categories have additional product detail attributes. For instance in Electronics, cameras provide attributes such as optical zoom and max resolution that wouldn’t be required for other product categories.

Watch this short tutorial on Editing Shared Detail Pages.

Offers on a product detail page

The product detail page also shows a summary of offers including new and used price ranges, and conditions. Other attributes that are specific to your offer display when a buyer clicks through to your offer. You have control over the attributes for your offer including, price, condition, shipping options, and more.

Win the Buy Box

While multiple sellers share the detail page and each have their own offer, one offer wins the Buy Box on the product detail page. The Buy Box enables customers to add the winning offer to their shopping cart or buy it with one click.

You must meet performance-based requirements to be eligible to compete for Buy Box placement. All Buy Box eligible offers are then further evaluated to determine the Buy Box winning offer. One "New" and one "Used" condition offer, as applicable, will receive Buy Box placement.

If you meet Buy Box eligibility, your offer can compete for the Buy Box by being competitively priced with compelling shipping options.

Learn more about How the Buy Box Works.

Help shoppers find your offers

When shoppers are searching or browsing for your products, they are looking for information that will help them make a good decisions.

Descriptive titles

A good product title is succinct and clearly describes the product you are selling. It includes the brand, product type, and may include other identifying information such as color and size. Do not include keywords, seller information, or promotional offers in your title.

Clear Images

Images can inform shoppers in a way that words can’t. They can make your product stand out in search results and increase a shopper’s confidence in making a decision to buy. Choose images that highlight the product and meet our image guidelines.

Concise feature bullets

Customers want to know what sets your product apart from other similar products. Keep each feature bullet point brief and focused on one feature and its corresponding benefit.

Compelling offers

Since multiple sellers can share the product detail page create an offer that has an attractive price and compelling shipping options. Research other offers, both on and off Amazon, and take shipping costs into account to determine a price point. You can offer free shipping to make your offer even more compelling.

List your offer on a product detail page

Before you list a product, please review the Product Detail Page Policies.

You can list a product from within Seller Central on the Add a Product page. From the Inventory drop-down menu, select Add a Product. First search for an existing product on Amazon and if it exists, list your offer for it. If it doesn’t exist listing a new product and Amazon will create a new detail page for your product.

Learn more about Product Detail Pages and Offers and how to Add a Product One at a Time.

Fix a product detail page

If you see a product detail page with incorrect information, submit changes through the Manage Inventory page. From the Inventory drop-down menu, select Manage Inventory.

Learn how to Correct an Error on a Product Detail Page.

List with advanced methods

If you have a professional selling plan, you can also use inventory files or the Amazon Marketplace Web Services (Amazon MWS) API to create and edit product detail pages.

Learn how to Add Your Products Using Inventory Files or how to use APIs with Amazon MWS.

See also

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