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This article applies to selling in: United States

Configure shipping settings for Seller Fulfilled Prime

Sellers participating in Seller Fulfilled Prime must configure Prime settings on at least one shipping template in their Shipping settings in order for the Prime badge to appear on their listing. Sellers can now create automated Prime shipping settings. For more information, see Shipping Settings Automation.

Once you set your Prime regions, the user interface will ensure your template is configured properly in order for you to save the template. All SKUs assigned to a Prime template will display Prime badging to Prime customers in the regions you select.

Enable listings for Seller Fulfilled Prime

Once you've enrolled in Seller Fulfilled Prime, follow the steps below to enable listings for Prime shipping:


  1. From the Settings drop-down menu on the top right of Seller Central, click Shipping Settings.
  2. From the Shipping Templates List, click the template you want to enable for shipping of Seller Fulfilled Prime items.
  3. On the top-right side, click Edit Template.
  4. Click to enable Prime Delivery.
  5. Select your Shipping address and Preferred carriers in the pop-up window.
    Note: Select a Preferred carrier to enable the Next button.
  6. Select the Ship services for Standard shipping, Two-Day and One-Day delivery based on the shipping services coverage. One-Day delivery is optional.
  7. Select Delivery zone limit if needed. This will reduce Prime regions but also help you manage your shipping costs. Click Next.
  8. Review Prime shipping settings and click Confirm. You can still continue to review the shipping settings before clicking Save.
  9. Your shipping template is now modified with regional settings for Seller Fulfilled Prime.
  10. Check the settings and enter any shipping rates for non-Prime customers according to the guidelines provided on the Seller Fulfilled Prime shipping requirements page.
  11. Save the shipping template.
Important: For more information on Shipping Requirements for Prime and non-Prime regions, visit the Seller Fulfilled Prime shipping requirements page.
Important: For more information on Automated Prime shipping, please refer to Shipping Settings Automation.

Enroll a SKU in Seller Fulfilled Prime

After you have configured Shipping Settings by enabling a template and regions for Prime shipping, enroll SKUs that will display the Prime badge. Follow these steps to Assign SKUs to shipping templates.

Related Help

Shipping Settings Automation

Create, edit, or delete shipping templates

Migrate to the new shipping settings

Assign SKUs to shipping templates

Set your shipping rates

Set the Default Shipping Address

Migrate accounts with shipping overrides

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