Valid Tracking Rate (VTR) measures the percentage of Merchant fulfilled orders that have a valid tracking number. Amazon customers depend on tracking numbers to find out where their orders are and when they can expect to receive them. The Valid Tracking Rate (VTR) is a performance metric that reflects those expectations. To keep a healthy account, you are required to reach 95% Valid Tracking Rate (VTR) target for all product categories.
To calculate VTR, we take the number of packages you ship with a valid tracking number and divide it by the total number of packages you have shipped and confirmed over a 30-day period. VTR is expressed as a percentage. We use promised delivery date to determine which orders are included in the performance metric.
For example, if you confirmed shipment for 200 non-exempted packages in the last 30 days, and 190 of those packages had a valid tracking number, your Valid Tracking Rate would be 95% (190 ÷ 200 = .95 or 95%).
Domestic packages have valid tracking if Amazon records at least one carrier scan. The following items are excluded from the VTR calculation:
For packages shipped directly to customers through Amazon.com from China, we require the following VTR requirements starting August 9, 2021:
*A physical scan is a scan the carrier performs to show the package is in transit.
Beginning May 3, 2021, Amazon will validate tracking details (including carrier name and tracking ID) for all merchant-fulfilled packages and show warnings for invalid tracking details. However, this change will not apply to items excluded from the VTR calculation.
You will need to provide the following information when confirming a shipment:
Sellers must maintain a VTR greater than or equal to 95% at a product category level. A VTR below 95% in a product category may result in:
VTR restrictions will not affect your MFN offers in product categories that meet the VTR requirements, nor will these restrictions affect your FBA offers. If any of your listings get suspended, you can submit a Plan of Action and apply for reinstatement to firstname.lastname@example.org. If your Plan of Action is approved, your merchant-fulfilled listings in the affected product category will be restored.
Sellers are encouraged to use carriers from the following lists to ship their packages as these carriers provide real-time tracking status to Amazon. This helps reduce buyer contacts and improve seller feedback ratings. The following carriers are integrated for domestic shipments in the US:
The following integrated carriers can be used for fulfilling orders that are shipped from China:
Please allow 72 hours for the report and metrics to reflect any updates.
Before the delivery date, you can edit order tracking information.
Allow 72 hours for the report and metric to reflect the changes.