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This article applies to selling in: United States

Additional features in Seller Central

Amazon's Seller Central offers many additional features and tools to help enhance your selling experience. The videos below will demonstrate key features such as promotions, gift options, and providing access to key areas for other members of your business.

Notification preferences

You can change the email addresses to which you want to receive notifications about your account. This video will show you how to update your Notification Preferences.

notification preferences

Gift options

You can enable gift options for your whole catalog or only for specific SKUs. Our gift options include Gift Messaging and Gift Wrap.

gift options

User permissions

You can edit User Permissions to grant multiple people access to your Seller Central account.

user permissions

Your Info & Policies

The Your Info & Policies section allows you to add or edit custom content about your Amazon business and policies.

info and policies

Business reports

The Business Reports feature lets you monitor your overall sales, product performance, traffic, and conversion rates.

business reports

Create a Promotion

Sellers use promotions for a variety of reasons:

  • Increase general sales
  • Push old inventory or make room for new inventory
  • Take advantage of seasonal or holiday sales
  • Pass on cost savings to customers


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