FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently.
Subscribers get a base discount on their deliveries, which is funded by you as the seller. Customers who receive five or more subscriptions in a delivery reach tiered status, unlocking additional savings on all products in their delivery. (See How base discounts and tiered status work below.)
Amazon Family subscribers get up to a 20% discount on subscriptions, for items such as diapers and baby food, when receiving five or more products in one auto-delivery to the same address. To learn more about program benefits, check out Subscribe & Save.
By participating in Subscribe & Save, you agree to the program’s terms and conditions. See eligibility and seller-funding requirements below for more details.
To participate in the program, you must have a FBA account in good standing. Effective December 18, 2019, enrollment of new products is limited to brand owners. Any product enrolled before December 18 remains eligible for Subscribe & Save. For information on registering brands, visit Amazon Brand Registry.
If the option to enable Subscribe & Save does not appear in your settings and you believe that you have eligible, replenishable items, contact Seller Support.
Amazon uses the following criteria to determine product eligibility:
You can choose from three base funding options: 0%, 5%, or 10%. Subscribers who receive five or more subscriptions in a delivery reach tiered status, and Amazon will, for a limited time, fund an additional 5% discount. You can update funding and manage your selection on the Manage Products page.
If we enroll your products at 0% base discount plus the Amazon-funded 5% discount, we will continue funding subscriptions with these discounts indefinitely. When the limited-time Amazon discount ends, we will stop automatically enrolling new products.
The new funding structure applies to all of your Subscribe & Save items, including those already enrolled and new selections. All subscriptions created before November 5, 2019, will continue to be funded per the previous category-specific fee structure.
The base discount and funding information below applies to all subscriptions created after November 5, 2019. Five or more subscriptions in a delivery unlocks tiered status, meaning additional savings for customers.
Seller funded at 0%
Four subscriptions on the same delivery date earns customers no discount. Five or more subscriptions on the same delivery date earns a 5% discount (funded by Amazon for a limited time).
Seller funded at 5%
Four subscriptions on the same delivery date earns customers a 5% discount. Five or more subscriptions on the same delivery date earns a 5% discount (funded by you), plus an additional 5% discount (funded by Amazon for a limited time)—unlocking customer savings of 10%.
Seller funded at 10%
Four subscriptions on the same delivery date earns customers a 10% discount. Five or more subscriptions on the same delivery date earns a 10% discount (funded by you), plus an additional 5% discount (funded by Amazon for a limited time)—unlocking customer savings of 15%.
For all subscriptions created before November 5, 2019, the following product category fee structure applies:
|Product category||Seller-funded discount for customers** receiving deliveries for 1-4 product subscriptions1 in one auto-delivery to the same address||Seller-funded discount for customers** receiving deliveries for 5 or more product subscriptions1 in one auto-delivery to the same address|
|Health & Baby Care2||5%||15%|
|Automotive Parts & Tools||5%||10%|
|Home Tools & Home Improvement||5%||10%|
|Lawn & Garden||5%||10%|
1Subscriptions per auto-delivery includes subscriptions for products sold by other sellers.
2Amazon Family customers get a 20% discount on diapers regardless of the number of subscriptions.
**The discount rates listed above do not apply for Amazon Business customers, who get a 5% discount on each product regardless of the category or number of subscriptions.
Seller coupons and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in Subscribe & Save, you must provide the program discount in addition to the deal price.
There are two types of Subscribe & Save orders:
You can see your Subscribe & Save orders in the Transaction View of the Payments report page.
Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider such things as your ability to maintain inventory levels sufficient to meet customer demand, customer feedback, and Subscribe & Save order cancellations. Poor performance metrics may result in the suspension of your Subscribe & Save offers or your suspension from the Subscribe & Save program.
For tips on managing your Subscribe & Save offers, see Manage Subscribe & Save products.