FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently. Subscribers get a base discount on their deliveries. Customers who receive five or more subscriptions in a delivery reach tiered status, unlocking additional savings on all products in their delivery. Amazon Family subscribers get a 20% discount for tiered deliveries.
Eligible FBA sellers can participate in Subscribe & Save by adding their FBA products to the enrollment page. See the Eligibility requirements and Seller funding requirements below for details. By participating in Subscribe & Save, you agree to the program’s terms and conditions. For more information, check out Subscribe & Save benefits.
If you are eligible, you can participate in Subscribe & Save by enabling the program in your account settings. Eligibility criteria include your sales history and seller performance metrics, among other factors. To participate, you must have an FBA account in good standing.
If the option to enable Subscribe & Save is not available in your account settings, it will be added when you become eligible.
To enable Subscribe & Save in your account settings:
You can also enroll products in Subscribe & Save from the Subscribe & Save dashboard.
You can choose from two funding options: 5% or 10%. Subscribers who receive five or more subscriptions in a delivery reach tiered status, and for a limited time Amazon will fund an additional 5% discount. You can update funding within Manage products.
The new funding structure applies to all of your Subscribe & Save items, including those already enrolled and new selections. All subscriptions created before November 5, 2019, will continue to be funded per the previous category-specific fee structure.
Funded at 5%
Four subscriptions on the same delivery date earns customers a 5% discount. Five or more subscriptions on the same delivery date earns a 5% discount, plus an additional 5% discount from Amazon.
Funded at 10%
Four subscriptions on the same delivery date earns customers a 10% discount. Five or more subscriptions on the same delivery date earns a 10% discount, plus an additional 5% discount from Amazon.
The product category fee structure applies to subscriptions created before November 2019:
|Product category||Discount for customers** receiving deliveries for 1-4 product subscriptions1 on the same delivery day in the same month to the same address||Discount for customers** receiving deliveries for 5 or more product subscriptions1 on the same delivery day in the same month to the same address|
|Health & Baby Care2||5%||15%|
|Automotive Parts & Tools||5%||10%|
|Home Tools & Home Improvement||5%||10%|
|Lawn & Garden||5%||10%|
1Subscriptions per month includes subscriptions for products sold by other sellers.
2Amazon Family customers get a 20% discount on diapers regardless of the number of subscriptions.
**The discount rates listed above do not apply for Amazon Business customers, who get a 5% discount on each product regardless of the category or number of subscriptions.
Seller coupons and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in Subscribe & Save, you must provide the program discount in addition to the deal price.
There are two types of Subscribe & Save orders:
You can see your Subscribe & Save orders in the Transaction View of the Payments report page.
Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider such things as your ability to maintain inventory levels sufficient to meet customer demand, customer feedback, and Subscribe & Save order cancellations. Poor performance metrics may result in the suspension of your Subscribe & Save offers or your suspension from the Subscribe & Save program.