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FBA Subscribe & Save

FBA Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products that they use frequently. Subscribers get a base discount on their deliveries. Customers who receive five or more subscriptions in a delivery reach tiered status, unlocking additional savings on all products in their delivery. Amazon Family subscribers get a 20% discount for tiered deliveries.

Eligible FBA sellers can participate in Subscribe & Save by adding their FBA products to the enrollment page. See the Eligibility requirements and Seller funding requirements below for details. By participating in Subscribe & Save, you agree to the program’s terms and conditions. For more information, check out Subscribe & Save benefits.

Note: Subscribe & Save offers are also available to Amazon Business customers. Business customers can place program orders using recurring deliveries. They get a 5% discount on Subscribe & Save orders regardless of the product category or number of subscriptions.

Eligibility requirements

If you are eligible, you can participate in Subscribe & Save by enabling the program in your account settings. Eligibility criteria include your sales history and seller performance metrics, among other factors. To participate, you must have an FBA account in good standing.

If the option to enable Subscribe & Save is not available in your account settings, it will be added when you become eligible.

To enable Subscribe & Save in your account settings:

  1. In your Fulfillment by Amazon settings, locate Subscription Settings and click Enable Subscribe & Save.
  2. After reviewing the program information, go to Subscribe & Save to add products.
  3. To remove a product from the program, go to Manage products and select Remove product from program.

You can also enroll products in Subscribe & Save from the Subscribe & Save dashboard.

Seller-funding requirements

You can choose from two funding options: 5% or 10%. Subscribers who receive five or more subscriptions in a delivery reach tiered status, and for a limited time Amazon will fund an additional 5% discount. You can update funding within Manage products.

The new funding structure applies to all of your Subscribe & Save items, including those already enrolled and new selections. All subscriptions created before November 5, 2019, will continue to be funded per the previous category-specific fee structure.

How the discounts work

Funded at 5%

Four subscriptions on the same delivery date earns customers a 5% discount. Five or more subscriptions on the same delivery date earns a 5% discount, plus an additional 5% discount from Amazon.

Funded at 10%

Four subscriptions on the same delivery date earns customers a 10% discount. Five or more subscriptions on the same delivery date earns a 10% discount, plus an additional 5% discount from Amazon.

Note: Starting in December, for a limited time, eligible, replenishable items will be automatically enrolled at a 0% base discount and Amazon will fund the 5% tier discount. With this change, there is no cost to you and you will no longer have to manually enroll products in Subscribe & Save to benefit from the tiered customer discount. If you don’t want to take advantage of automatic enrollment, write to us at fba-sns-help@amazon.com by December 7, 2019.

The product category fee structure applies to subscriptions created before November 2019:

Product category Discount for customers** receiving deliveries for 1-4 product subscriptions1 on the same delivery day in the same month to the same address Discount for customers** receiving deliveries for 5 or more product subscriptions1 on the same delivery day in the same month to the same address
Beauty 5% 15%
Grocery 5% 15%
Health & Baby Care2 5% 15%
Automotive Parts & Tools 5% 10%
Electronics 5% 10%
Home Tools & Home Improvement 5% 10%
Industrial Supplies 5% 10%
Kitchen 5% 10%
Lawn & Garden 5% 10%
Musical Instruments 5% 10%
Office Supplies 5% 10%
Outdoors 5% 10%
Pet supplies 5% 10%
Sports 5% 10%
Toys 5% 10%

1Subscriptions per month includes subscriptions for products sold by other sellers.

2Amazon Family customers get a 20% discount on diapers regardless of the number of subscriptions.

**The discount rates listed above do not apply for Amazon Business customers, who get a 5% discount on each product regardless of the category or number of subscriptions.

Seller coupons and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in Subscribe & Save, you must provide the program discount in addition to the deal price.

Subscribe & Save orders

There are two types of Subscribe & Save orders:

  • Sign-up orders are the customer's initial order subscribing to a product in the Subscribe & Save program. In order for your Subscribe & Save offer to appear for a product, your offer must be the Buy Box offer. For more information, see How the Buy Box Works.
  • Replenishment orders are created automatically according to the frequency set by the customer. Subscribe & Save customers can set deliveries at monthly intervals, from one to six months.

You can see your Subscribe & Save orders in the Transaction View of the Payments report page.

Seller performance metrics

Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider such things as your ability to maintain inventory levels sufficient to meet customer demand, customer feedback, and Subscribe & Save order cancellations. Poor performance metrics may result in the suspension of your Subscribe & Save offers or your suspension from the Subscribe & Save program.

Additional resources

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