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FBA Subscribe & Save

Note: We’re offering a limited-time FBA fulfillment fee reduction on Beauty, Grocery, and Health & Baby Care products bought through Subscribe & Save. From December 8, 2017 through December 7, 2018, each qualifying product purchased from you at the 15% Subscribe & Save discount will reduce your fulfillment fees by $1.25.

Subscribe & Save allows Amazon customers to sign up for recurring, scheduled deliveries of products they use frequently. Subscribers receive a discount of 5%, 10%, 15%, or 20% off their Subscribe & Save orders, as well as free shipping. Eligible FBA sellers can participate in Subscribe & Save by enrolling their FBA products in the program. See the Eligibility requirements below for more details.

Subscribe & Save customers select the product, the quantity, and the frequency of delivery. A 5% discount is given per subscription. If a customer receives products from 5 or more subscriptions in a given month, to the same address, the customer will be given a 10% or 15% discount per subscription, depending on the product category. Amazon Family customers receive a flat 20% discount on diapers regardless of the number of subscriptions. See the Eligible product categories below for more information about the discounts per category.

Starting August 1, 2018, Subscribe & Save offers are also available to registered Amazon Business customers. Business customers can now place Subscribe & Save orders using Recurring Delivery.

Business receive a 5% discount on Subscribe & Save orders regardless of the product category or number of subscriptions.

Note: If you run a Lightning Deal on a product in the Subscribe & Save program, you will need to provide the Subscribe & Save discount in addition to the deal price.

See the following help pages for more information.

If you run a Lightning Deal on a product in the Subscribe & Save program, you will need to provide the Subscribe & Save discount in addition to the deal price.

For more information about the customer program, see Subscribe & Save

All participating sellers are subject to the FBA Subscribe & Save Seller Terms and Conditions

Important: Amazon reserves the right to change the conditions of the Subscribe & Save program at any time, including eligibility requirements and discounts.

Eligibility requirements

If you are eligible, you can participate in Subscribe & Save by enabling the program in your account settings. Eligibility criteria include your sales history and seller performance metrics, among other factors. To participate, you must have an FBA account that:

  • Is in good standing
  • Has a feedback rating of 4.7 or higher
  • Has been selling in FBA for 3 months or longer

If the option to enable Subscribe & Save is not available in your account settings, you are not eligible for the program. The option will be automatically added to your account settings after you meet the above eligibility criteria.

To enable Subscribe & Save in your account settings:

  1. In your seller account, in your Fulfillment by Amazon settings, locate Subscription Settings and then click Edit.
  2. Select Enable, and then click Update.

Eligible product categories

Subscriptions are available to customers in the following product categories at the discounts listed. Customers who subscribed to products prior to August 31, 2016 receive a 15% discount on those subscriptions until they are discontinued. You are required to continue offering a 15% discount on your products to those customers.

Product category Discount for customers receiving deliveries for 1-4 product subscriptions1 on the same delivery day in the same month Discount for customers receiving deliveries for 5 or more product subscriptions1 on the same delivery day in the same month
Beauty 5% 15%
Grocery 5% 15%
Health & Baby Care2 5% 15%
Automotive Parts & Tools 5% 10%
Electronics 5% 10%
Home Tools & Home Improvement 5% 10%
Industrial Supplies 5% 10%
Kitchen 5% 10%
Lawn & Garden 5% 10%
Musical Instruments 5% 10%
Office Supplies 5% 10%
Outdoors 5% 10%
Pet supplies 5% 10%
Sports 5% 10%
Toys 5% 10%

1Subscriptions per month includes subscriptions for products sold by other sellers.

2Amazon Mom customers receive a flat 20% discount on diapers regardless of the number of subscriptions.

**All the above discounted rates do not apply for Business Customers, who get a 5% discount on each product regardless of the category or number of subscriptions.

Subscribe & Save program requirements

Products must be offered through FBA, and you must maintain an in-stock percentage of at least 85%. To check your in-stock percentage, see your Inventory In Stock page in Seller Central.

For eligible offers, the Subscribe & Save discount is applied to your price for the product on the day the order is placed. The discount amount is up to 15%, depending on the total number of products the buyer has subscribed to and the product category of the offer. The discount applies to the selling price that you set for the products you offer as subscriptions and is deducted from your revenue. FBA picks, packs, and ships your Subscribe & Save order.

Coupons and promotions

Any coupons, promotions, or Amazon Business pricing you offer also applies to your Subscribe & Save products.

For example, if you run a promotion offering a 20% discount on a product that is also available through Subscribe & Save, that discount will be added to existing subscriptions and will result in a total discount greater than 20% for subscriptions.

Seller performance metrics

Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. You will be notified regarding any specific Subscribe & Save performance issues (for example, inventory levels insufficient to meet demand, non-compliance with Amazon's general pricing rule, negative feedback, or Subscribe & Save order cancellations). Poor performance metrics may result in the suspension of your Subscribe & Save offers or the termination of your eligibility to participate in the Subscribe & Save program. Performance reviews for the Subscribe & Save program do not affect your general Amazon selling account privileges.

If you feel your Subscribe & Save participation is wrongly terminated, you can request an investigation by contacting Seller Support.

Subscribe & Save orders

There are two types of Subscribe & Save orders: sign-up orders and replenishment orders.

  • Sign-up orders are the customer's initial order subscribing to a product in the Subscribe & Save program. In order for your Subscribe & Save offer to appear for a product, your offer must be the Buy Box offer. For more information, see How the Buy Box Works.
  • Replenishment orders are automatically created according to the frequency set by the customer. Subscribe & Save customers can set deliveries at monthly intervals, from one to six months.

You can view your Subscribe & Save orders in the Transaction View of the Paymentsreport page.

Additional resources

For more information, see our FBA Subscribe & Save video in Seller University.

To have your eligible products included in the Subscribe & Save program, see Add or Remove Subscribe & Save Products.

To review your subscription details, see Subscribe & Save Performance Report and the Subscribe & Save Forecasting Report.

To view frequently asked questions, see the FBA Subscribe & Save FAQ.

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