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FBA Subscribe & Save

Subscribe & Save lets Amazon customers sign up for recurring, scheduled deliveries of products they use frequently. Subscribers get a discount of 5%, 10%, 15%, or 20% off their Subscribe & Save orders, as well as free shipping. Eligible FBA sellers can participate in Subscribe & Save by adding their FBA products to the program. See the Eligibility requirements below for details.

Subscribe & Save customers select the product, quantity, and frequency of delivery, and they get a 5% discount per subscription. Customers who receive products from five or more subscriptions in a month will get a 10% or 15% discount per subscription, depending on the product category. Amazon Family customers get a 20% discount on diapers regardless of the number of subscriptions. See the Eligible product categories and discounts below for more information.

Starting August 1, 2018, Subscribe & Save offers are also available to registered Amazon Business customers. Business customers can place Subscribe & Save orders using recurring deliveries. They get a 5% discount on Subscribe & Save orders regardless of the product category or number of subscriptions.

Note: Your coupons and promotional discounts are added to Subscribe & Save discounts. For example, if you run a Lightning Deal on a product in the Subscribe & Save program, you must provide the Subscribe & Save discount in addition to the deal price.

For more information about the customer program, see Subscribe & Save

By participating in the FBA Subscribe & Save program, you agree to the FBA Subscribe & Save terms and conditions.

Eligibility requirements

If you are eligible, you can participate in Subscribe & Save by enabling the program in your account settings. Eligibility criteria include your sales history and seller performance metrics, among other factors. To participate, you must, at a minimum, have an FBA account that:

  • Is in good standing
  • Has a feedback rating of 4.7 or higher
  • Has been selling in FBA for three months or longer

If the option to enable Subscribe & Save is not available in your account settings, you are not yet eligible for the program. You can become eligible by improving your in-stock ratio and overall performance metrics. The option will be added automatically to your account settings when you become eligible.

To enable Subscribe & Save in your account settings:

  1. In your seller account, in your Fulfillment by Amazon settings, locate Subscription Settings and click Enable Subscribe & Save.
  2. After reviewing the FBA Subscribe & Save program information, go to Subscribe & Save to add products to the program.
Alternatively, eligible sellers can enroll in FBA Subscribe & Save from the Programs Portal.

Eligible product categories and discounts

Subscriptions are available to customers in the following product categories at the discounts listed. Customers who subscribed to products before August 31, 2016, get a 15% discount on those subscriptions until they are discontinued. You must continue offering a 15% discount on your products to those customers. Some product categories may require different criteria to be considered eligible. Products that are eligible for Subscribe & Save will appear on the product enrollment page.

Product category Discount for customers** receiving deliveries for 1-4 product subscriptions1 on the same delivery day in the same month to the same address Discount for customers** receiving deliveries for 5 or more product subscriptions1 on the same delivery day in the same month to the same address
Beauty 5% 15%
Grocery 5% 15%
Health & Baby Care2 5% 15%
Automotive Parts & Tools 5% 10%
Electronics 5% 10%
Home Tools & Home Improvement 5% 10%
Industrial Supplies 5% 10%
Kitchen 5% 10%
Lawn & Garden 5% 10%
Musical Instruments 5% 10%
Office Supplies 5% 10%
Outdoors 5% 10%
Pet supplies 5% 10%
Sports 5% 10%
Toys 5% 10%

1Subscriptions per month includes subscriptions for products sold by other sellers.

2Amazon Family customers get a 20% discount on diapers regardless of the number of subscriptions.

**The discount rates listed above do not apply for Amazon Business customers, who get a 5% discount on each product regardless of the category or number of subscriptions.

Subscribe & Save orders

There are two types of Subscribe & Save orders:

  • Sign-up orders are the customer's initial order subscribing to a product in the Subscribe & Save program. In order for your Subscribe & Save offer to appear for a product, your offer must be the Buy Box offer. For more information, see How the Buy Box Works.
  • Replenishment orders are created automatically according to the frequency set by the customer. Subscribe & Save customers can set deliveries at monthly intervals, from one to six months.

You can see your Subscribe & Save orders in the Transaction View of the Payments report page.

Seller performance metrics

Seller performance reviews are ongoing in order to ensure a positive Amazon customer experience. When evaluating performance, we consider such things as your ability to maintain inventory levels sufficient to meet customer demand, customer feedback, and Subscribe & Save order cancellations. Poor performance metrics may result in the suspension of your Subscribe & Save offers or your suspension from the Subscribe & Save program.

Additional resources

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