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This article applies to selling in: United States

How to determine Price Per Unit

Price Per Unit (PPU) refers to the price of a unit of the product. The definition of unit varies by product. For example, if you sell 16 ounces of coffee beans for $4.00, a PPU of $0.25/ounce will be displayed on the product detail page, as the measurement "unit" of the product is ounces. PPU is generated from the following product information that you provide to us: the product price, the product measurement in unit_count (the weight, volume, length, area, or count of units), and product unit of measure in unit_count_type (Ounce, Pound, Gram, Fl Oz, Foot, Sq Ft, or Count).

Determining the correct unit of measure for "unit_count_type"

Item Packaging Unit of Measure Example
If the product consists of a solid, semi-solid, powder, viscous substance, aerosol, or a mixture of solid and liquid, the unit of measure should always be the weight (ounce, pound, or gram). Ounce, Pound, Gram

Some examples of products that use weight include: chocolate (solid), face cream (semi-solid), protein powder (powder), honey (viscous substance), cooking spray (aerosol).
If the product consists of a liquid, the unit of measure should always be fluid ounce. Fl Oz (“fluid ounce”)

Some examples of products that use volume include: juice, liquid detergent, soft drinks, liquid soap, liquid foundation (makeup).

If the product consists of a bi-directional commodity including roll-type commodities, continuous sheets, or other product commonly sold by area the unit of measure should be foot-squared. Sq Ft (“square foot”)

Some examples of products that use area include: aluminum foil, parchment paper, toilet paper, paper towels, and wax paper.

If the product consists of a unidimensional commodity such as a continuous tape, string, thread, or other product commonly sold by length the unit of measure should be foot. Foot

Some examples of products that use linear measure include: dental floss, athletes tape, thread, etc.

If the product consists of individually packaged, functional units, or units commonly sold by count (see specific examples on right), the unit of measure should always be the total count of functional units. Count

Some examples of products that use count include: laundry pods, coffee pods, protein bars, nutrition bars, snack bars, wipes, pills, vitamins, tablets, tea bags, dry balls, makeup brushes, hair ties, face masks, trash bags, tissues, napkins, plates, bandages, cups, diapers, lozenges, socks, pregnancy test kits, earplugs, false eyelashes, pillows.

Note 1: If the item is a multi-pack (pack of 2, pack of 4), the number of packs should be multiplied by the unit measurement of one pack to calculate the total product measurement the customer would receive. For example, the correct item size for laundry detergent, 50 Fluid Ounces (Pack of 2) is 100 fluid ounces (50 fluid ounces x 2 units).
Note 2: For bundles of dissimilar items (for example, a sample pack of 10 wipes, 2 makeup brushes, and 1 bottle of concealer, or a set of shampoo and conditioner), set unit_count_type to "count" and unit_count to "1".
Note 3: When in doubt, check your product's image (usually displayed as net quantity) to determine which of the unit options is appropriate for the product. Count units are recommended only if no other unit is appropriate.

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