Sell on Amazon Sign in
This article applies to selling in: United States

How to determine Price Per Unit

Price Per Unit (PPU) refers to the price of a unit of the product. The definition of unit varies by product. For example, if you sell 16 ounces of coffee beans for $4.00, a PPU of $0.25/ounce will be displayed on the product detail page, as the measurement "unit" of the product is ounces. PPU is generated from the following product information that you provide to us: the product price, the product measurement in unit_count (the weight, volume, or count of units), and product unit of measure in unit_count_type (ounce, pound, fluid ounce, count, or gram).

Determining the correct unit of measure for "unit_count_type"

Item Packaging Unit of Measure Example
If the product has individually packaged, functional units, or units commonly sold by count, the unit of measure should always be the total count of functional units. count

Some examples of products that use count include: laundry pods, coffee pods, protein bars, nutrition bars, snack bars, wipes, pills, vitamins, tablets, tea bags, dry balls, makeup brushes, hair ties, face masks, trash bags, tissues, toilet paper, napkins, paper towels, plates, bandages, cups, diapers, lozenges, socks, pregnancy test kits, earplugs, false eyelashes, pillows.

If the product does not have individually packaged units and is a solid, semi-solid, powder, viscous substance, aerosol, or a mixture of solid and liquid, the unit of measure should always be the weight (ounce, pound, or gram).
Note: When in doubt, check your product's image to determine which of the three options is appropriate for the product.
ounce, pound, gram

Some examples of products that use weight include: chocolate (solid), face cream (semi-solid), protein powder (powder), honey (viscous substance), cooking spray (aerosol).

If the product does not have individually packaged units and is a liquid, the unit of measure should always be fluid ounce. fluid ounce

Some examples of products that use volume include: juice, liquid detergent, soft drinks, liquid soap, liquid foundation (makeup).

Note: If the item is a multi-pack (pack of 2, pack of 4), the number of packs should be multiplied by the unit measurement of one pack to calculate the total product measurement the customer would receive. For example, the correct item size for laundry detergent, 50 Fluid Ounces (Pack of 2) is 100 fluid ounces (50 fluid ounces x 2 units).

For bundles of dissimilar items (for example, a sample pack of 10 wipes, 2 makeup brushes, and 1 bottle of concealer, or a set of shampoo and conditioner), set unit_count_type to "count" and unit_count to "1".

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Was this article helpful?
Thank you for your feedback
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
1000
What was helpful?
1000
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2019, Amazon.com, Inc. or its affiliates