Sell on Amazon Sign in
This article applies to selling in: United States

Reports

Downloadable reports show account level data, excluding canceled orders, for Sponsored Products and Sponsored Brands.

Reports are available to be generated in the downloadable reports section. Note that you're unable to delete reports after they've been downloaded.

  • Sponsored Products reports include: targeting report, advertised product report, campaign report, search term report, placement report, and performance over time report. Amazon sellers also have access to the purchased product report.
  • Sponsored Brands reports include: keyword report, keyword placement report, campaign report, search term report, and the campaign placement report.
Note: Information in the campaign manager and advertising reports may fluctuate. This occurs when we remove invalid clicks from your metrics so you will not be charged for.

Targeting report and keyword report

Targeting (Sponsored Products) and keyword (Sponsored Brands) reports provide insights into sales and performance metrics for targets in all campaigns that received at least one impression. You can use these reports to see how your targets and keywords are performing over time, which can help you adjust your bid and expand your targets.

Targeting reports and keyword reports offer a custom date range of the last 90 days.

Advertised product report

Advertised product reports provide insights into sales and performance metrics for your advertised ASINs in all campaigns that received at least one impression. You can use this report to see how your ads are performing over time to help you determine if you need to change your advertising strategy.

Advertised product reports offer a custom date range of the last 90 days.

Purchased product report

Purchased product reports provide details on the non-advertised ASINs a shopper purchased after clicking on your ad. This report can help you find new advertising opportunities and get insight into what shoppers are buying.

Purchased product reports offer a custom date range within the last 60 days.

Search term report

Search term reports give visibility into the search terms entered by shoppers searching on Amazon that resulted in at least one click. You can use this report to identify high performing searches from shoppers and to create negative keyword or product targets for search terms that don’t meet your goals.

Search term reports offer a custom date range of the last 65 days and are also available as a tab in the campaign manager for Sponsored Products campaigns.

Note: In the Customer Search Term column of the report, you may notice alphanumeric entries such as “b00ipgvvz4” in addition to more traditional search terms such as “phone case”. These alphanumeric entries correspond to ASINs and the related product detail page on which your ad displayed. You'll only see ASIN-related entries listed as customer search terms for your automatic-targeted campaigns. You can't block ASINs through negative keywords, or bid for ASINs in manually-targeted campaigns.

Placement report

The placement report provides visibility into the performance of a campaign on top of search compared to all other placements. You can use this report to get insights into your performance across different placement types, and identify Sponsored Products campaigns that could benefit from adjusting bids by placement. Learn more about the adjust bids by placement feature

Placement reports offer a custom date range of the last 90 days.

Performance over time report

The performance over time report shows the clicks, cost per click (CPC) and spend for all of your Sponsored Product Campaigns. You can use this report to understand your overall spend and performance.

Performance over time report offer a custom date range of the last 90 days.

Campaign report

Use the campaign report to get better insight into the overall performance of your campaign.

For Sponsored Brands, campaign reports offer a custom date range of the last 60 days. For Sponsored Products, campaign reports offer a custom date range of the last 18 months

Keyword placement report

Use the keyword placement report to get better insight into your keyword performance across different placement types.

Keyword placement reports offer a custom date range of the last 90 days.

Campaign placement report

Use the campaign placement report to get better insight into your campaign performance across different placement types.

Campaign placement reports offer a custom date range of the last 90 days.

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Was this article helpful?
Thank you for your feedback
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
1000
What was helpful?
1000
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2020, Amazon.com, Inc. or its affiliates