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Customer Experience for Products Fulfilled by Amazon

Policies and Requirements Features and Fees Managing FBA Inventory Business Analytics Resources
On this page you will learn about the buying experience for a product that is fulfilled by Amazon.

Amazon aims to provide an excellent buying experience for all of its customers. That experience has some key differences between products fulfilled by Amazon and merchant-fulfilled products.

Products fulfilled by Amazon are eligible for Amazon Prime Free Two-Day Shipping and free shipping on qualifying orders. When Amazon customers search for products, they often filter by Prime and FREE Shipping offers, which are often fulfilled by Amazon.

FBA sellers can quickly attain Buy Box eligible status, which gives them placement advantages for their listings on Their listings are eligible to compete for the Buy Box, and listings that do not win the Buy Box are eligible for placement in the More Buying Choices box. Learn more about Buy Box eligible status.

Customers who purchase FBA products will also be able to take advantage of Guaranteed Accelerated Delivery, which gives them the option of receiving their products the following day. Learn more about Guaranteed Accelerated Delivery.

The offer listing page provides customers with the ability to sort and filter offers. Regardless of the condition type selected, the default sort order of the offer listing is ascending Price + Shipping. Because products fulfilled by Amazon are assumed to have free shipping, they will appear above competing merchant-fulfilled offers with the same sales price, but a higher shipping cost.

Products fulfilled by Amazon may also be placed in the Amazon Add-on Program, which allows customers to combine products that would be cost-prohibitive to ship on their own and get free shipping. These products ship with qualifying orders over $25. Please note that ASINs that meet Add-on Program criteria are automatically placed in the program. Learn more about Amazon Add-on Items.

After customers make their FBA purchase, they can rest assured that Amazon's world-class fulfillment network will ensure their items arrive on or before the promised delivery time. If there are any issues, Amazon's top-rated customer service staff is standing by 24/7 to support all FBA orders.

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