FBA Product Title Requirements

Creating a product title that meets all Fulfillment by Amazon (FBA) requirements will help ensure customers find your products on Amazon.

The product title for an ASIN listed on the website needs to contain the right information and be in a consistent format. Product labels must also include the exact same product title or your inventory may be refused at Amazon fulfillment centers or received as Unfulfillable.

Note: For more information about product label requirements, review the FBA Help section for Labeled Inventory or download the PDF.

Whether you are using FBA or not, listing your inventory on Amazon is handled the same way. Here are some resources if you are new to selling:

Product title guidelines

Length:

Use 50 characters maximum as a general rule. However some product categories allow longer titles, so be sure to follow category-specific instructions.

Capitalization:

Capitalize the first letter of each word.
Do not use ALL CAPS.
Conjunctions (and, or, for) and articles (the, a, an) should not be capitalized.
Don't capitalize prepositions with fewer than five letters (in, on, over, with).

Numbers and symbols:

Use numerals (2 instead of two)
Spell out measurements ( 6 inches not 6" )
Don't use symbols, such as ~ ! * $ ?
Don't use Type 1 High ASCII characters (Æ, ©, ô, etc.)

Product information:

Include the size and color in "child" ASINs for variations¹
Don't include price or promotional messages, such as "sale" or "free ship"
Don't use subjective commentary, such as "Hot Item" or "Best Seller"
Your merchant name for Brand or Manufacturer information should not be included, unless your product is Private Label

Note: Move product-specific information (such as "great workout") to the Product Description for the ASIN, or include in the keywords.

Titles using variation relationships

In Variation Relationships, only the title of the parent ASIN is shown on the detail page. The title for the selected child ASIN will appear once the ASIN is added to the customer's cart, so it is important to include the variation attributes (such as size and color) in the title for the child ASIN.