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This article applies to selling in: United States

FBA product title requirements

Title requirements apply to all non-media products on all of Amazon’s worldwide marketplaces, whether you use Fulfillment by Amazon or the Merchant Fulfillment Network. Amazon has four main criteria for product titles:

  1. Titles must not exceed 200 characters, including spaces.
  2. Titles must not contain promotional phrases, such as "free shipping", "100% quality guaranteed".
  3. Titles must not contain characters for decoration, such as ~ ! * $ ? _ ~ { } # < > | * ; ^ ¬ ¦
  4. Titles must contain product-identifying information, such as "hiking boots" or "umbrella".

Failure to comply with these requirements may cause a product to be suppressed from Amazon search results.

Further guidance, including tips to optimize your product titles, is available on our main Product title requirements page.

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