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This article applies to selling in: United States

Featured Offer eligibility

What is the Featured Offer?

The Featured Offer is an offer for new products that we display on a product detail page with an Add to Cart button that customers can use to add items to their shopping carts. When one of your items appears in this way on a product page, we call it the Featured Offer.

There are two steps to selecting offers to feature. First, we determine which items are eligible to be featured based on criteria that are designed to give customers a great shopping experience. Second, we select compelling offers to feature from among this pool of eligible offers.

This Help topic deals with that first step, eligibility. Becoming eligible for the Featured Offer doesn't guarantee that you will get featured. However, there are a few things that you can do to increase your chances. To learn more, see Becoming the Featured Offer.

How can I become eligible?

Your offers are eligible for the Featured Offer if you have a Professional selling account. Check your current account type if you’re not sure and upgrade if required. To ensure that customers have a great shopping experience and to guard against abuse, we remove eligibility based on account performance and other risk factors.


How do I check if my items are eligible?

You can find out if any of your items are eligible for the Featured Offer:


  1. First, ensure seller eligibility (see above).
  2. In Seller Central, go to your Manage Inventory page and then click Preferences.
  3. Select Buy Box Eligible, and at the bottom of the page, click Save Changes.

The Buy Box Eligible column will display the status for each of your ASINs.

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