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This article applies to selling in: United States

Enhance your listings

Customers search and browse on Amazon using specific product details. To improve your product discoverability and conversion, you need to ensure that the listing information is correct and complete. The Listing Enhancements tool provides views by adding essential product information to your listing.

Automatically detected enhancement opportunities are shown in your Seller Central account under in the Listing Enhancements section.

For additional information, see Product Listing Guidelines and Condition Guidelines. Reviewing and complying with these guidelines will help you keep your account in good health.

Enhance listings in bulk from Manage Inventory

Note: If you use feeds to add or edit your product listings, you can still use the Listing Enhancements tool to make changes. However, you must also update your feed files. If you do not update your feed files, subsequent feeds can overwrite any changes you submit through the Listing Enhancements tool. We suggest that when submitting feeds to edit your listings, set the update_delete column to PartialUpdate and provide values only for the column that you wish to update. This will help to avoid overwriting changes made through the Listing Enhancements tool.

  1. Under Inventory, select Manage Inventory.
  2. Select Listing Enhancements in the horizontal menu.
    Note: The Listing Enhancements feature is visible only if there are any identified enhancement opportunities. If no enhancement opportunities are available, this link will not be visible to you.
  3. View all the enhancements on the main Listing Enhancements page, or click Enhancement type to filter by specific type of listing enhancement opportunity.
  4. There are 3 ways to enhance your listings:
    1. Enter missing information in the Enhancement column using the editable cells or drop-downs, and click Save.
    2. Enter missing information in bulk by selecting multiple products that require the same enhancement. Then, click Enhance "n" Listings (where "n" stands for the number of selected products), and submit a value in the Enhance multiple listings pop-up field.
    3. Enter missing information for products that are not available in the editable grid (Option a) or in bulk (Option b) by clicking Edit and navigating to Edit Product Info page. In Edit Product Info, the missing details will be highlighted.

Enhance listings using the Listing Quality and Suppressed Listing Report

  1. Go to Inventory Reports under Inventory in Seller Central.
  2. From the Select Report Type drop-down menu, select Listing Quality and Suppressed Listing Report (New).
  3. Choose Report Format as Excel (New).
  4. Click Request Report to download a report.
    Note: It can take up to 45 minutes for this report to run.
  5. Click Download once the Listing Enhancement report is complete.
  6. Open the report and update "Corrected Values" under Enhancement Opportunities tab and check "Valid Values" in the Data Definition tab.
  7. Save the report with changes.
  8. Go to Inventory, and then select Add Products via Upload.
  9. Click the Check and Upload your Inventory File tab and scroll down to "Step 2 - Upload File".
  10. Select File type: Listing Quality and Suppressed Listing File (New).
  11. Click Choose File and browse to your saved Listing Quality and Suppressed Listing Report.
  12. Click Upload. It may take up to 24 hours to update this report.

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