Sell on Amazon Sign in
This article applies to selling in: United States

Overview of category UPC requirements

The following table provides an overview of standard product ID (UPC, ISBN, EAN, JAN, and other GTIN) requirements for each product category on Amazon. Amazon requires the manufacturer's standard product ID to list items in most categories. Exceptions or exemptions are noted in the table.

Product Category Product ID Required Exceptions and Exemptions Action
Amazon Kindle Yes None

Automotive & Powersports* Yes Major brands require a UPC. Learn more
Baby Products Yes Major brands require a UPC, but exemptions may be requested for private label brands. Learn more
Beauty Yes Major brands require a UPC, but exemptions may be requested for private label brands. Learn more
Books Yes An ISBN, EAN, or JAN is required for all books. Sellers, who want to list books that do not have an ISBN, EAN, or JAN, may request an exemption. Learn more
Cell Phones & Accessories (Wireless) Yes Sellers must create separate pages with unique UPCs for products in bulk or generic/carrier packaging. Learn more
Clothing & Accessories* Yes Major brands require a UPC, but exemptions may be requested for private label brands. Learn more
Consumer Electronics Yes Product bundles require unique UPCs. Learn more
DVDs & Videos Yes None

Entertainment Collectibles* Yes Major brands require a UPC, but exemptions may be requested for private label brands.

Grocery & Gourmet Food Yes Major brands require a UPC, but exemptions may be requested for private label, specialized, artisan, and select giftable products. Learn more
Health & Personal Care Yes Major brands require a UPC, but exemptions may be requested for private label brands. Learn more
Multi-packs require item package quantity. Learn more
Home & Garden (including Pets) Yes Major brands require a UPC but exemptions may be requested only for products that are private label, handcrafted, or both. Learn more
Home Improvement Yes Major brands require a UPC, but exemptions may be requested for private label brands. Learn more
Multi-packs require item package quantity. Learn more
Industrial & Scientific Yes Items without UPCs and that belong in other categories should not be listed in this category. If UPC exists for a brand, UPC is required.

Jewelry* Yes Major brands require a UPC. Learn more
Luggage & Travel Accessories* Yes Major brands require a UPC, but exemptions may be requested for private label brands. Learn more
Music Yes None

Musical Instruments Yes None

Office Products Yes Product bundles require unique UPCs. Learn more
Personal Computers Yes Product bundles require unique UPCs. Learn more
Sexual Wellness Yes None

Shoes, Handbags & Sunglasses* Yes None Learn more
Software Yes None

Sports & Outdoors Yes Major brands require a UPC, but exemptions may be requested for private label and specialized products. Learn more
Sports Collectibles* No A UPC or EAN is required for major trading cards brands only.

Toys & Games Yes Major brands require a UPC but exemptions may be requested by manufacturers for private label brands. Learn more
Video Games* Yes Product bundles require unique UPCs. Learn more
Watches* Yes Major brands require a UPC, but exemptions may be requested for private label, boutique or specialized products. Learn more
Wine Yes None

Everything Else** No Items without UPCs and that belong in other categories should not be listed in this category.

* Category requires approval before you can list and sell your products. For more information, see Category Approval Process.

** The Everything Else category is available to all sellers primarily for collectible items such as coins, stamps, and other products that do not clearly fit within existing categories. Do not list items in the Everything Else category if those items match existing product pages or appropriately fall within a category that requires approval.

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Was this article helpful?
Thank you for your feedback
How can we improve this help page? Note: This form doesn’t create a support case. Please specify what you think is wrong with the content itself.
1000
What was helpful?
1000
Thanks again for your help!
Thank you for your feedback. If you have more questions, please Contact Us.

Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2019, Amazon.com, Inc. or its affiliates