The Account Health page provides you an overview of your seller account’s adherence to the performance targets and policies required to sell on Amazon. To ensure we are delivering a great experience for our customers, Amazon can take action on these metrics if they don’t comply with our targets.
We regularly review the performance of all sellers and notify them when they are off-target. The intent of this review is to give you the opportunity to improve your performance before the issue affects your ability to sell. Occasionally, seller accounts with very poor performance are immediately deactivated.
If your seller account has been deactivated, you may be eligible for reinstatement. You can appeal by providing us with a plan of action for correcting the problems that contributed to the enforcement action. Learn how to Appeal the restriction or removal of selling privileges.
To increase visibility into the metrics that may affect your ability to sell, we’ve removed various metrics from the Account Health experience. Amazon does not take action on these metrics.
If you have any complaints, please take a moment to review them by clicking View details on the Product Policy Compliance section of the Account Health page. Here, you will see a history of all content (i.e. listings, images, etc.) that resulted in a complaint and were subsequently removed, along with their current status and next steps to resume selling. To resume selling a product that was removed, please click Appeal to submit a plan of action. If the plan of action is approved, you may resume selling. Similarly, if you believe that a complaint on your account’s account health record is erroneous, please click Appeal and tell us why we got it wrong. In case we made an error when we removed your content, we will remove the complaint from your account health record.Learn how to Appeal the restriction or removal of selling privileges.
We take into consideration order volume when calculating your account health.
For example, if you have only ten orders and one of them has a defect, your ODR will be 10%. While that is technically over our target of 1%, it doesn't necessarily reflect an actual problem with your performance given the low number of orders.