Sell on Amazon Sign in
This article applies to selling in: United States

Product page style guide

At Amazon, we do our best to provide a consistent look and feel for our customers in terms of product display. However, each category has slightly different requirements.

To help you create compelling and accurate detail pages, we have created category style guides, which contain guidelines for images, descriptions, and so on. We used PDF format for your ease of downloading and printing.

Note: Review the Amazon Services Quick Start Style Guide to learn the basic style guidelines that apply to all categories. Categories can also have style requirements in addition to this Quick Start Style Guide, so please review any guides that specifically apply to the categories in which you sell.

Download the style guide for your category from the downloadable file template table on the Inventory templates for product categories page.

See also

Product image requirements

Product title requirements

Review category requirements

Create A+ Content

Detail page guidelines

Product detail page rules

Sign in to use the tool and get personalized help (desktop browser required). Sign in


Reach Hundreds of Millions of Customers

Start Selling On Amazon


© 1999-2020, Amazon.com, Inc. or its affiliates