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This article applies to selling in: United States

Product image requirements

Every detail page in the Amazon store requires at least one product image, and we recommend you provide six images and one video. Good images make it easy for customers to evaluate the product. Images should be clear, informative, and attractive. The first image on the product detail page is the "MAIN" image and is shown to customers in search. The MAIN image must show only the product for sale on a white background, and the product should fill the image frame. Additional images should show the product in use or in an environment, different angles, and different features.

Important: You can find a list of Amazon's image standards specific to some product categories in the corresponding category Product page style guides. Note that in the case of overlaps or conflicts, the guideline of each category take precedence.

Image Issues

When you upload your image files, they are checked to confirm that they meet technical file requirements. Files failing to meet these requirements will not be uploaded to your listings.

Additionally, if the images on your Amazon product listings are found to be non-compliant with Amazon’s image content requirements, the product listings will be removed from search until a compliant image is provided.

Are you having problems uploading images? See Image Issues for more information and image examples.

Site standards for ALL product images

  • Images must accurately represent the product that is for sale.
  • Images must match the product title.
  • Product must fill at least 85% of the image.
  • The optimal zoom experience for detail pages requires files to be 1600px or larger on the longest side. Zoom has been shown to help enhance sales. If you are unable to meet this requirement, the smallest your file can be for zoom is 1000px, and the smallest your file can be for the site is 500px.
  • Images must not exceed 10,000px on the longest side.
  • Images must be JPEG (.jpg or .jpeg), TIFF (.tif), PNG(.png), or GIF (.gif) file formats. JPEG is preferred. Our servers do not support animated .gifs.
  • Images must not be blurry, pixelated, or have jagged edges.
  • Images must not contain nudity or be sexually suggestive. Kids, baby leotards, underwear, and swimwear must not be shown on a human model.
  • Images must not include any Amazon logos or trademarks, or variations, modifications or anything confusingly similar to Amazon's logos and trademarks. This includes, but is not limited to, any words or logos with the terms AMAZON, PRIME, ALEXA, or the Amazon Smile design.
  • Images must not include any badges used on Amazon, or variations, modifications or anything confusingly similar to such badges. This includes, but is not limited to, "Amazon's Choice," "Premium Choice," "Amazon Alexa," "Works with Amazon Alexa," "Best Seller," or "Top Seller". Refer to trademark usage guidelines for more details.

Site standards for MAIN product images

  • MAIN images must have a pure white background (pure white blends in with the Amazon search and product detail pages—RGB color values of 255, 255, 255).
  • MAIN images must be professional photographs of the actual product (graphics, illustrations, mockups, or placeholders are not allowed). They must not show excluded accessories or props that might confuse the customer.
  • MAIN images must not include text, logos, borders, color blocks, watermarks, or other graphics over the top of a product or in the background.
  • MAIN images must not include multiple views of a single product.
  • MAIN images must show the entire product that is for sale. Images must not touch or be cut off by the edge of the image frame, with exception of Jewelry (e.g. necklaces).
  • MAIN images must show products outside of their packaging. Boxes, bags, or cases should not appear in the image unless they are an important product feature.
  • MAIN images must not show a human model that is sitting, kneeling, leaning or lying down (models must be standing).
  • MAIN images of clothing accessories must not show any part of a mannequin, regardless of the mannequin’s appearance (clear, solid-color, flesh-toned, framework or hanger).
  • MAIN images for Women’s and Men’s clothing must show the product on a human model or lying flat on a surface. Invisible mannequins are acceptable as long as the product is not obscured.
  • MAIN images must not show Kids & Baby clothing on a human model. They must be shown lying flat on a surface, or using an invisible mannequin as long as the entire product remains visible.
  • MAIN images of shoes must show a single shoe, facing left at a 45-degree angle.

If you are creating your own images, you may find our self-service imaging products and photography videos useful.

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