You can create social media promo codes to offer a percentage discount to customers on eligible products and share it with the customers through social media and influencer marketing content. Use this promotion type to create more targeted promotions, where you control, how it's marketed and how the customers redeem it.
Once you create a social media promo code, you will receive a URL for each promotion that is a unique marketing page and displays eligible products promotion details.
The marketing page exclusively features your offers. Share this URL on social media to refer customers to redeem on Amazon and promote sales for your products. Customers can add products to their cart directly from the marketing page and the discount will automatically apply at checkout.
Social media promo codes can start four hours after they are created and can run up to 30 days. You can customize the claim code to feature your brand name, product, sponsored influencers, or upcoming events. Claim codes must be 8 to 12 alphanumeric characters in length including the numeric prefix.
The discount must be at least 5% off and not exceed a maximum of 80% off the current price. You can allow customers to redeem the discount on one unit of an eligible product or multiple units, and in one checkout or multiple checkouts with the "Redemptions per customer" feature.
This type of promotional offer is not merchandised on Amazon’s deals page or product detail pages. You can share your promotion with customers to drive sales. Customers can redeem the promo code through the marketing page (which automatically applies the discount to their account) or can apply the promo code at checkout with eligible products in cart.
To create and share a social promo code promotion:
Want to drive more traffic to your promo code? Click on Sharing Promo Codes with Amazon Influencers and Associates to learn more.
For reporting, you can download a sales report per promo code. Navigate to Advertising > Promotions > Manage Your Promotions. View the desired promotion and click Download Report.
For more information about promo codes, including best practices, examples of shared promo codes, and more, view related course Introduction to Social Media Promo Codes in Seller University.