Seller information displayed to buyers

The seller information you provide to Amazon appears in the Seller Profile page and contains the following fields:

Display Name

The name displayed to customers for your Amazon listings and on your Seller Profile.

Legal Entity

For companies, the name your business is registered under; for individuals entities, your name.

Business Address

For companies, it’s the address your business is registered under; for individuals entities, it’s your operating address.

In addition to my business name and address, can I share more information to help customers?

Yes, you are welcome to add additional information about your business and products that you think would be helpful to customers. However, remember that you should not include an email address or phone number — to prevent spam and abuse, we require customers and sellers to use our Buyer-Seller Messaging System to communicate electronically.

What address will be displayed to customers?

On the Seller Profile page, we will display the business address (street address or P.O. Box). You can view or edit the business address using this link.

How do I ensure my information is up to date?

You can change the seller information displayed to customers in your seller account at any time by completing the following steps:

1. Log into your Amazon seller account.
2. On Seller Central, go to the Settings menu and select Account Info to view your Seller Account Information page.
3. In the Business Information section, select the links for the information you want to view.
4. To change your business name select “Legal Entity” and to change the address select “Business Address”.

   Enter the new information or edit the current information.

5. When you're finished, select Submit.