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This article applies to selling in: United States

Product detail pages and offers

A product detail page is where a customer discovers a unique product sold on Amazon. It can include one or more offers from sellers or from Amazon.

This page is a shared space that displays attributes that are common to all offers for the product, such as the following:

  • Title
  • Image
  • Bullet points
  • Description
  • Product variations (such as size or color)
  • Customer reviews

Some categories have additional product detail attributes. For example in Electronics, cameras have attributes such as optical zoom and max resolution that wouldn't be required for other product categories.

You and other sellers can list an offer on a product detail page. You create and control your own offer for a product, including price, shipping options, condition, and other attributes. If a product doesn't exist on Amazon, you can create an offer for it and Amazon will create a new product detail page. Amazon chooses what information to include on the product detail page based on manufacturer and seller contributions. Get to know the product detail page.

Note: If you are a newly registered seller, it might take 90 minutes or more after registering before you are able to list products for sale on Amazon.

Tour the product detail page

Learn about the product detail page including how to list items and create variations. From the Inventory drop-down menu, select Add a Product. On the Add a Product page, click the Get Started link.

See also

Use the product detail page to add an offer

You can list an offer for a product directly from its product detail page on the Amazon website.

  1. Search the Amazon website for a product you want to sell.
  2. Click the Sell on Amazon button on the product detail page.
  3. Add your offer details by entering your price, quantity, and condition.
  4. Save your updates.

Your offer will show up on Amazon and in your Seller Central inventory within 15 minutes. In case of maximum load on Amazon systems, it can take up to 24 hours for offer information and 48 hours for product information.

Use Seller Central to add a product offer

Use the Inventory tools in Seller Central to search for a product that already has a product detail page and to add your offer.

If you have a Professional Selling Plan, you can download an inventory template file that will help you upload a large number of product offers in bulk. From the Inventory drop-down menu, select Add Products via Upload to get started.

If you have a small number of products to offer or if you do not have a Professional Selling Plan, you can use the method described below to add products one at a time.

  1. From the Inventory drop-down menu, select Add a Product.
  2. Search for the product you want to sell on Amazon. Results are more accurate if you search for a product identifier such as a UPC, EAN, JAN, or an ISBN.
  3. Click the Sell yours button for the product you want to list.
  4. Add your offer details, including price, quantity, condition, and shipping options.
  5. Save your changes.

Add products to the Amazon catalog

If you can't find a product on Amazon, you can submit product information so Amazon can create a new product detail page. Detail pages are shared with other sellers who can offer the same product.

  1. From the Inventory drop-down menu, select Add a Product.
  2. Click on Create a new product listing.
  3. Search or browse for the category that matches the product you want to offer, and click Select. The more precise you are in choosing a category, the more you can help customers find your products easily.
  4. Enter the vital product information and your offer details, and then save and finish your offer.
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