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This article applies to selling in: United States

Choose your target marketplace settings

The Build International Listings tool lets you select which offers the tool will attempt to copy and connect based on the offer type and fulfillment method.

After selecting your source marketplace and target marketplaces, you will have the following options:

  • Offer type: You can connect New or New and Used offers.
  • Fulfillment method: You can connect FBA only, Self-fulfilled only, or FBA and Self-fulfilled.

You must use the same fulfillment method in the source and target marketplaces if you are going to connect offers. If you change your fulfillment method in a target marketplace, the connection will be broken and you will need to update offers in each marketplace individually.

Note: The Pan-European FBA program has specific pricing rules for inventory.

If you want to apply the same settings to all selected marketplaces in a region, select Apply same rules by region.

Define price rules

Price synchronization: You can synchronize the List price or List price and sale price from your source marketplace to your target marketplaces. The price rule and currency exchange rate will be applied to the source marketplace price to determine the target marketplace price. The same method will be used to calculate the list price and sale price.

A sale price in the source marketplace will initiate a sale in the target marketplace. The sale price is synchronized only during the defined sale period. The sale price stops synchronizing when the sale period is complete or you remove the sale price from the source marketplace.

Price my offers: You can set up a price rule for each target marketplace and fulfillment method from the options shown in the tables below. If the target marketplace has a different currency than the source marketplace, the tool will convert the price based on exchange rates. After you connect source and target marketplaces, prices in the target marketplace are updated periodically to reflect exchange rate changes. The frequency of these updates may vary from daily to weekly.

You can define two levels of price rules:

  • Marketplace price rules apply to your entire inventory for the target marketplace and fulfillment method combination. Marketplace price rules cannot be set for individual ASINs or SKUs.
  • SKU price rules apply to a group of SKUs you have created, named, and selected. See examples below.

Marketplace price rules

Marketplace price rules apply to your entire inventory in the selected marketplace.

If you want to apply the same settings to all selected marketplaces in a region, select Apply same rules by region.

Price rule example: For a source marketplace, you have a price of 10 and the currency exchange rate is 1 = 1.1262.

Price rule options You enter or select: Price in the source marketplace Price calculation Price in target marketplace
Same price as the source marketplace

10 10 x 1.1262 11.26
Fixed amount above the source marketplace price 1 10 (10 + 1) x 1.1262 12.39
Percentage above the source marketplace price + 5% 10 (10 x 1.05) x 1.1262 11.83
Percentage below the source marketplace price - 5% 10 (10 x 0.95) x 1.1262 10.70
Note: You can edit your target marketplace settings at any time. The tool will recalculate the prices of your offer in target marketplaces whenever you update a price rule. It may take up to four hours before the price changes are reflected in each target marketplace.

Remote Fulfillment with FBA price rule: The "same as the source marketplace, adjust for fulfillment fees" pricing rule applies only to inventory in the Remote Fulfillment with FBA program. Once enabled, the price rule will let you automatically adjust prices to account for the fulfillment fee and currency difference between the source and target marketplaces.

Pan-European FBA price rule: The "source price + fulfillment fee adjustment" pricing rule applies only to Pan-European FBA inventory. Once enabled, the price rule lets you automatically adjust prices to account for the fulfillment fee difference between the source and target marketplaces.

Pan-European FBA price rule example: For a source marketplace, you have a price of 10 and the currency exchange rate is 1 = 1.1262. The FBA fulfillment fee in the source marketplace is 1, and the FBA fulfillment fee in the target marketplace is 2.

Pan-European price rule option Price in source marketplace FBA fulfillment fee in source marketplace FBA fulfillment fee in target marketplace Price calculation Price in target marketplace
Source price + fulfillment fee 10 1 2 (10 - 1) x 1.1262 + 2 12.14

SKU price rules

SKU price rules apply to a group of SKUs that you have created and named (as described below) and then selected. You can create one or more groups of SKUs and apply different price rules to them. These rules are optional. If you choose not to use these rules, your inventory will be priced based on the marketplace price rules. If you create a SKU price rule, the items in that group will be priced using your SKU price rule rather than the marketplace price rule.

To create a SKU price rule, click Add SKU-pricing rule. Enter your SKUs, using a separate line for each. Give this group of SKUs a name. Then you can select the target marketplaces and price rule options, just as you did for the marketplace price rules. Once you save this rule, the tool will recalculate the prices of your SKUs in target marketplaces using the new rule.

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