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This article applies to selling in: United States

Choose your source marketplace

Before connecting offers, you need to select a source marketplace and a target marketplace. You will use the source marketplace as the primary place to manage your prices. Offers connected between your source marketplace and target marketplace will automatically update prices whenever you make changes to your source marketplace prices.

Choose your source marketplace

Consider the following when choosing your source marketplace:

  • If you are currently selling in only one marketplace, you should select that marketplace as your source marketplace.
  • If you are selling in multiple marketplaces, you may want to select the marketplace in which you have the most offers as your source marketplace.
Note: When selecting a second source marketplace, you will see your first source and target marketplaces on the right side of the screen for reference. Only marketplaces that have not been assigned as a source or target marketplace will be available to select as second source or target marketplaces.

Choose your target marketplace

Consider the following when choosing target marketplaces:

  • In target marketplaces where you currently have offers, you can choose to keep or delete the existing offers.
    • If you keep existing offers and the ASIN exists in the source and target marketplaces, the prices will be synchronized.
    • If you delete existing offers, all offers, histories, and reviews will be deleted. New offers will be created and synchronized where the ASIN exists in the source and target marketplaces. You cannot undo this action.
  • Currently, Build International Listings only works within Amazon Unified Account marketplaces in Europe and North America.

With a European Unified Account, you can connect to the following marketplaces:


With a North America Unified Account, you can connect to the following marketplaces:

Note: The easiest way to tell whether you have a Unified Account or Linked Account is to click the marketplace switcher at the top of your selling account and see whether other marketplaces appear (North America:,, and; or Europe:,,,, and

On the Build International Listings page, select the check box next to each target marketplace where you want to connect. If you want to apply the same settings to all selected marketplaces, select Apply same settings to all marketplaces.

Note: You can edit target marketplace settings at any time. The tool will recalculate the prices of your offer in target marketplaces whenever you update a price rule. It may take up to 4 hours before the price changes are reflected in each target marketplace.
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