Eligible ASINs display automatically in the Deals Dashboard.
There are four ways to create and submit a Deal after selecting the Create a
new deal in the Deals Dashboard:
Review & Submit
As you follow the prompts to create
a Deal, pay attention to the following:
Selection of eligible
Products: You can filter eligible products on the basis of Deal start
dates and Deal types. You can also search your eligible products by ASIN and
variation: You can select any eligible variations that you want to
include in your Deal that’s being recommended. However, we recommend that you include
as many product variations (for example, size, color, style) as possible to avoid
rejection. For some products, such as clothing and shoes, at least 65% of variations
should be included in the deal, although this can change by locale and time of
Once the Deal is submitted, avoid assigning new variations to the parent
listing that were not originally recommended when the deal was created. Doing
so might result in your Deal being suppressed or cancelled. For some products,
such as clothing and shoes, a minimum percentage of variations will be
specified as a requirement.
Deal schedule: Lightning
Deals can run for 4 to 12 hours; this can change per locale. 7-day Deals will run for
7 consecutive days You can select the week for your Deal to run; however, you will
not be able to select the date or time. If approved, you can see the scheduled Deal
date and time in the Deal Dashboard one week before the Deal
is scheduled to run.
Price: The Maximum Deal price that is suggested when creating a Deal
takes into consideration the lowest price from a Seller offering the product in New
condition. The Deal price may fluctuate if any changes are made to the current price
and you cannot raise the price while the Lightning Deal is running.
Deals discounts will be combined with discounts from other promotions that are
running at the same time, including Coupons, Promotions, Sale Price, Business
Price, and Giveaway. For example, if a Lightning Deal offers a 20% discount on a
$100 ASIN and that same ASIN also has a 5% off Promotion running at the same time,
the 5% off discount from the Promotion will combine with the 20% discount from the
Deal. This will result in a total discount of $25.
Deal Discount: 20%
Promotion Discount: 5%
Discount: (100 * 0.2) + (100 * 0.05) = $25
Deal Title: The title
for a Deal comes from the product name of the ASIN participating in the deal or
parent ASIN if the deal includes variations. If you want to change the deal title,
you’ll need to update the product name of the ASIN or parent ASIN before creating the
Make sure that you have the proposed quantity at least 7 days before the scheduled
Deal Image: The image for a Deal comes from the
images present on the Amazon detail page. Deal images must be on
an all-white background and cannot include any text, logos, or watermarks that are
not a part of the product itself. Any deal with a deal image that violates Amazon’s
requirements is subject to cancellation and may result in your account
being suspended. If the available deal images when creating a Lightning Deal are
incorrect or do not match the images found on the detail page, you will need to
confirm that the correct images have been uploaded to the ASIN or parent ASIN (if the
product has variations). You can contact Seller Support for image
related issues on product detail pages.
Deal frequency: We strive to offer
customers new Deals every day. In order to achieve this, Lightning Deals cannot run
on the same ASIN within a 7 day period while 7-day Deals cannot run on the same ASIN
within 28 days. Amazon is subject to cancel any Deal without notification if there
are Deals violating this policy.
Fee: Make sure you review the applicable
fee before you submit the deal. For more information, see Deals Fees.
Deal status: Some Deals may be immediately approved, while others may be
suppressed at any time if they don’t meet the eligibility
criteria. We encourage you to monitor the status of your
deal on the Deals Dashboard to reduce the risk of
your Deal being suppressed or canceled, which could lead to an increase in FBA
inventory and fees. See Understanding Suppressed Deals for more