Eligible ASINsdisplay automatically in the Lightning Deals Dashboard.
There are two ways to create and submit a Lightning Deal.
In the Lightning Deals
Dashboard, go to the Create tab.
Choose an item and click
Edit to set the price, quantity, schedule, and product variations
Alternately, click See all Eligible ASINs.
As you follow the prompts to create a
deal, pay attention to the following:
Product variation: You can select any eligible variations that
you want to include in your deal that’s being recommended. However, we recommend that
you include as many product variations (for example, size, color, style) as possible
to avoid rejection. For some products, such as clothing and shoes, at least 65% of
variations should be included in the deal, although this can change by marketplace
and time of year.
Once the deal is submitted, avoid assigning new variations to the parent
listing that were not originally recommended when the deal was created. Doing
so might result in your deal being suppressed or cancelled. For some products,
such as clothing and shoes, a minimum percentage of variations will be
specified as a requirement.
The Maximum deal price that is suggested when creating a Lightning Deal takes into
consideration the lowest price from a Seller offering the product in New
condition. The Deal price may fluctuate if any changes are made to the current price
and you cannot raise the price while the Lightning Deal is running.
Note: Lightning Deals discounts will be combined with discounts from other promotions
that are running at the same time, including Coupons, Promotions, Sale Price,
Business Price, and Giveaway. For example, if a Lightning Deal offers a 20%
discount on a $100 ASIN and that same ASIN also has a 5% off Promotion running at
the same time, the 5% off discount from the Promotion will combine with the 20%
discount from the Lightning Deal. This will result in a total discount of
Standard Price: $100
Lightning Deal Discount: 20%
Total Discount: (100 * 0.2) + (100 * 0.05) =
The title for a Lightning Deal comes from the product name of the ASIN participating
in the deal or parent ASIN if the deal includes variations. If you want to change the
deal title, you’ll need to update the product name of the ASIN or parent ASIN before
creating the Lightning Deal.
Make sure that you have the proposed quantity at least 7 days before the scheduled
Deal Image: The image for a Lightning Deal comes
from the images present on the Amazon detail page. Deal images
must be on an all-white background and cannot include any text, logos, or watermarks
that are not a part of the product itself. Any deal with a deal image that violates
Amazon’s Product image
requirements is subject to cancellation and may result in your account
being suspended. If the available deal images when creating a Lightning Deal are
incorrect or do not match the images found on the detail page, you will need to
confirm that the correct images have been uploaded to the ASIN or parent ASIN (if the
product has variations). You can contact Seller Support for image
related issues on product detail pages.
Lightning Deals can run for 4 to 12 hours; this can change per marketplace. You can
select the week for your Deal to run; however, you will not be able to select the
date or time. If approved, you can see the scheduled deal date and time in the
Lightning Deal Dashboard one week before the deal is scheduled to run.
Deal frequency: We strive to
offer customers new deals every day. In order to achieve this, Lightning Deals cannot
run on the same ASIN within a 7 day period. Amazon is subject to cancel any deal
without notification if there are deals violating this policy.
Fee: Make sure you review the
applicable fee before you submit the deal. For more information, see Lightning Deals Fees.
Deal status: Some deals may be immediately approved, while others may be
suppressed at any time if they don’t meet the eligibility
criteria. We encourage you to monitor the status of your
deal on the Lightning Deals Dashboard to reduce the
risk of your deal being suppressed or canceled, which could lead to an increase in
FBA inventory and fees. See Understanding Suppressed Lightning Deals for
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