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This article applies to selling in: United States

Make your products eligible for Deals

A Lightning Deal is a time-bound, promotional offer where an item is featured for a limited number of hours, usually 4 to 12 hours (as determined by Amazon), on the Amazon Deals page. Featuring an item as a Lightning Deal may help increase sales and reduce your inventory. Learn how to use Lightning Deals to help improve your brand awareness and sales.

A 7-day Deal is a time-bound, promotional offer where an item is featured for a limited number of days on the Amazon Deals page.

To be eligible for deals, you must be a professional seller with at least five seller Feedback Ratings per month and an overall rating of at least 3.5-stars. Additionally, products must meet these criteria:

  • Have a sales history in Amazon stores and at least a 3-star rating.
  • Include as many variations as possible.
  • Not be a restricted product or offensive, embarrassing or inappropriate product.
  • Be Prime eligible in all regions.
  • Be in new condition.
  • Be compliant with customer product reviews policies. To know more, go to Customer product reviews policies.
  • Be compliant with pricing policies and have a valid reference price. For more information, go to Show a reference price on your products and Amazon Policy on Reference Prices.
  • Be compliant with deal frequency policies. To know more, go to Create a Deal.
Note: If your product is approved for a deal and then it violates the above criteria, your deal will be canceled immediately and you might not be eligible for a refund of your deal fees and all future deal eligibility may be removed indefinitely.

You can create two types of deals: Lightning Deal and 7-day Deal.

If you meet the criteria for a deal:

  1. In the Deals dashboard, click Create a new deal.
  2. Select a product in your inventory and click Select.
  3. Enter the Schedule, and click Continue to next step.
  4. For Lightning Deals, enter Deal price or Discount per unit, and Minimum deal quantity.
  5. For 7-day Deals, enter Deal price or Discount per unit for each product.
    Note: You will also need to choose the main product whose image will be featured on the Deals page. This image must comply with our deal image policy or the deal eligibility will be removed.
  6. Click Continue to next step.
  7. Click Submit Deal.

How can I become eligible?

Currently, only professional sellers are eligible to run deals. Here's how you can upgrade.

Which products are eligible for deals?

Eligible products are automatically displayed in the Eligible ASINs section of the Deals Dashboard when they meet the following criteria (subject to change based on country and time of year):

  • Quality: Products must have a sales history in Amazon stores and at least a 3-star rating.
  • Product variations: Deals should include as many product variations as possible (for example, size, color, and style). For some products, such as clothing and shoes, at least 65% of variations should be included in the deal. The pre-determined minimum percentage of product variations is specified when you create the deal.
  • Category: Restricted products and products that are offensive, embarrassing or otherwise inappropriate are not eligible. Examples of ineligible items include e-cigarettes, alcohol, adult products, medical devices, medicines, and baby formula.
  • Fulfillment method: Products must be Prime-eligible in all states including Puerto Rico. You can choose either Fulfillment by Amazon (FBA) or Seller Fulfilled Prime in Shipping Settings.
  • Condition: Only items in new condition are eligible for deals.
  • Seller Feedback Rating: You must receive a minimum of five ratings per month and have at least an overall 3.5-star rating.
  • Return Rate: Products with high return rates will be ineligible for deals.
Note: Because of other criteria that Amazon is unable to disclose, it is possible that certain ASINs may not receive a recommendation although they meet the criteria listed above.

You can choose to Create a Deal from the list of eligible ASINs in the Select Products tab of the Deals Dashboard. Eligible ASINs are refreshed every week, so an eligible ASIN you see this week may not necessarily be there next week.

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